Advertising and monetization of streaming audio was a key topic at RAIN Summit Europe (Nov. 4 in London). In the “Streaming Ad Sales Strategies” panel, programmatic advertising got a lot of attention. Read highlights and listen to the entire panel. Continue Reading
Thanks to sponsoring partner AudioBoom, the audio recordings of RAIN Summit Europe (Nov. 4 in London) were posted in nearly real-time. Below is the AudioBoom playlist of the whole day’s sessions. Stay tuned for videos, coming soon. Also, in days to come we will post reports of key panels, quotes, news, Twitter updates, and other details from RAIN’s third annual European trade conference for the online audio industry. Continue Reading
Patrick Reynolds, Chief Strategy Officer of Triton Digital and a featured speaker at the upcoming RAIN Summit Europe in London on November 4, says that streaming could be the meat of the FM sandwich. That tasty analogy came up in a phone conversation with RAIN recently, in which Reynolds previewed the panel discussion he will moderate in London: “Measuring and Monetizing FM’s Online Audience.” Continue Reading
Programmatic ad buying is established in web display, but still a fairly new alternative for online radio and streaming audio. “It is a very important that we offer it as part of the mix,” Alexis van der Wyer, CEO of ad-tech company AdsWizz told RAIN. “I strongly believe that although it’s small in volume today, it will continue to grow. It will be an important component.” We spoke with the AdsWizz CEO before he takes the stage at RAIN Summit Europe. Continue Reading
Michael Hill is the Managing Director of Radioplayer, the listening platform which aggregates U.K. radio stations. In anticipation of his appearance at RAIN Summit Europe, in London on November 4, we talked with Hill about the future of listening. His comments reflected specific advocacy of broadcast radio, and an agonistic viewpoint based on Radioplayer’s non-profit status. Continue Reading
As reports emanate from Advertising Week in New York, RAIN is preparing to continue the focus on digital audio advertising at RAIN Summit Europe, November 4, at 1 Wimpole Street, London. Produced in cooperation with the IAB UK, the conference agenda features four panel discussions which will explore the topic of advertising strategies in streaming audio: Continue Reading
Recent info from Edison Research’s Share of Ear study puts listening to Internet radio/Music in the US, among persons 12+ at 11.6% of overall listening to all legitimate sources of audio. Right around the same time we were discussing this study at RAIN Summit Indy, similar information was being presented at the Nextrad.io conference hosted by RAIN friends James Cridland and Matt Deegan. RAIN will be examining the online audio marketplace in the UK and across Europe in November at RAIN Summit Europe which will take place in London on November 4th. Continue Reading
RAIN Summit Europe, to be held in London on November 4, is the largest meetup of Internet radio and online audio professionals. It is a day-long event featuring panels and presentations, speeches and networking. The London conference marks the third annual European RAIN Summit. RAIN is pleased to announce the topic agenda for the event. Continue Reading
RAIN News founding editor Kurt Hanson delivered his semi-annual State of the Industry Address at RAIN Summit Indy last week. In addition to expected Star Trek references, and a disconcerting Star Wars mention, Hanson drew trendlines, isolated an important consumer demand across all media, targeted problems with certain industry products, and suggested solutions. Continue Reading
Kurt Hanson introduced Norm Pattiz, special presenter at RAIN Summit Indy, as, “One of the greatest entrepreneurs in the history of broadcast radio.” Pattiz, founder of Westwood One, now owns and operated PodcastOne, producer and aggregator of Internet audio programs. Continue Reading
RAIN Summit Indy, held on Tuesday in Indianapolis, was a packed day of panel discussions, keynotes, and special presentations. Audio was recorded, and is hosted, by Audioboom. Click through to select and listen to any of the day’s events. Continue Reading
In a special presentation at RAIN Summit Indy on Tuesday, Larry Rosin, President of Edison Research, broke out new statistics from the “Share of Ear” study conducted earlier this year, and initially summarized in June. Attempting to quantify how American adults listened to audio from all sources, Share of Ear attributed 11.6% of listening to Internet Radio — in the study context, that meant both non-interactive services like Pandora, and interactive services like Spotify. In the RAIN Summit presentation, Larry Rosin unpacked that metric to illuminate more detailed findings. Continue Reading