Triton Digital signs NPR to its Tap Podcast platform for ad insertion

Triton Digital announced this morning that NPR has selected Triton’s Tap Podcast platform for monetization of NPR podcasts. The deal offers advertisers flexible ways to plan campaigns targeted to NPR’s on-demand podcast listeners. We spoke with Dominick Milano of Triton Digital about how it all works. Continue Reading

Radio programmatic at scale in 2016: A conversation with Jelli CEO Mike Dougherty

Programmatic radio advertising company Jelli released a press notice which summarizes the gains of programmatic advertising for radio in 2015. It sets the stage for a 2016 agenda of increased programmatic buying of radio ads. We spoke to Jelli CEO Mike Dougherty about buyer demand for programmatic ad campaigns. Continue Reading

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Bullish ad-spend forecast emphasizes digital and overall growth for radio

A new edition of an annual research projection from MyersBizNet forecasts 7.7% growth in ad spend across audio/radio, video/TV, display, video, mobile, and other categories. Terrestrial radio is predicted to grow 5% across “legacy” and digital advertising opportunities. Internet radio is projected at 25% growth. Continue Reading