Advertising in music services, and ad technologies that power it.
Nielsen released new data which profiles Millennials by political affiliation. The study promotes audio marketing to Millennials, especially via AM/FM and satellite radio. Nielsen also notes that “digital channels have a big impact.” Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Rdio enters bankruptcy, Pandora takes it over and announces dramatic expansion of its strategic vision for 2016; podcast advertiser sentiment study; Adele holds back from streaming. Continue Reading
Warner Bros. and Esurance will sponsor Pandora’s presentation of the first and second seasons of hit podcast Serial. Earlier this month Pandora announced that it had agreed to be the “exclusive streaming partner” for a rerun of Serial’s first season, and the release of season two. The programming starts Tuesday. Continue Reading
Streaming audio ad load dropped about 7% from Q2 to Q3, according to XAPPmedia’s quarterly Ad Load Report. The drop occurred in the five music services measured by XAPP, in a way that the report characterizes as “an industry heading in two different directions.” Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: CBS re-defines “oldies” in court; YouTube launches its music app after a two-year wait; new “podcast radio” app; iHeart pitches to the kids; more. Continue Reading
Pandora has launched its first local integrated ad campaign for the Australia and New Zealand markets. The ads made their debut across TV, digital, and outdoor in those regions on Saturday. The concept is firsts, with people talking about the musical accompaniments to various milestones, such as first kisses or first jobs. Continue Reading
At ATS New York this week, Spotify’s Head of Programmatic Solutions, Jana Jakovljevic, said that Spotify has started opening up its private programmatic solution to buyers. RAIN News confirmed with Spotify that the company is indeed launching its programmatic platform. Continue Reading
Starting today, Marketron is rolling out its Mediascape Marketplace programmatic ad purchasing solution to 2,900 stations. The company is calling the platform “the first working programmatic exchange for radio.” Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. The weekly update of the streaming audio industry, from RAIN News. The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Sirius XM earnings and quotes; Beats 1 might spawn numbered children; Deezer and Google bring on the podcasts; RAJAR quarterly numbers; more. Continue Reading
British investment firm Edison Investment Research posted a research note claiming that Apple is developing spinoff stations to complement Beats 1 (e.g. Beats 2, 3, 4, etc.). The note bearishly targets Pandora, and we offer a more balanced reality. Continue Reading
iHeartMedia has announced the first output from SoundBoard, an in-house creative agency for premium marketing integrations. The sponsor is Coca-Cola, in a new podcast called First Taste Fridays. The native ad staging is deep. Click to listen. Continue Reading
Sponsored by AudioBoom
The weekly update of the streaming audio industry, from RAIN News. The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Pandora earnings and stock tumble; YouTube Red; music royalty controversy; Apple Music finally divulges numbers; more. Continue Reading