Advertising in music services, and ad technologies that power it.
EmpireStreaming has has announced a new monetization methodology, launch as a product called Empire Audience Network. the new initiative emphasizes monetization through RPM (revenue per thousand listening hours), a metric the company is positioning as helpful to small- and mid-sized audio publishers. Continue Reading
DAX, the digital audio exchange from broadcaster Global, has released research into the outlook for digital audio advertising in the UK. The data from research firm MTM examined the sentiments toward digital audio held by advertisers and media agencies. Interest is generally high, with 80% expecting to put more money into digital audio over the coming year. Continue Reading
Podcast company Acast has shared its first pair of Acast Audio Intelligence Reports. The quarterly reports offer analyses of podcast listening in the United States and the United Kingdom, with Australia to be added at a later date. “This research is crucial to understanding where the industry is headed,” said Susie Warhurst, Acast’s UK director of content. Continue Reading
EmpireStreaming, which owns the Live365 internet radio platform, has partnered with ad-tech company AdsWizz to bring dynamic ad insertion and digital audio management to its client base of small and mid-size webcasters. Continue Reading
The latest Nielsen Podcast Insights report examines how podcast advertising impacts listener purchases and spending habits. First, it highlighted strong growth in the “avid podcast fan” audience, defined as households with the highest scores for their expressed interest in various podcast genres. Continue Reading
Podcasting and audio company Acast has expanded its partnership with AdsWizz, with plans to use its AudioServe technology to power audio ad campaign management and optimization. Acast has been using AdsWizz’s AudioMax service to enable programmatic buying for its advertisers since last July. Continue Reading
Spotify is expanding the beta test of its self-serve advertising platform. After an initial launch in the United States in September, the streaming music company is opening the beta trial of Spotify Ad Studio to Canada and the UK. Continue Reading
Digital audio ad company AdsWizz has entered a partnership with Lagardère Publicité, a major media sales house in France. Under the terms of their agreement, Lagardère has chosen AdsWizz to provide advertising solutions for its podcast inventory, taking advantage of several of AdsWizz’s services. Continue Reading
Triton Digital has announced another integration for its a2x programmatic audio ad exchange platform. The a2x service will be integrated with Fusio by S4M, a mobile advertising technology centered on drive-to-store campaigns. The deal allows S4M clients access to programmatic audio inventories as well as the option for dynamic targeting by location. Continue Reading
Brief news items and worthy reads from around the web: Apple developing high-end headphones. Growth of branded podcasts. AI creates an infinite podcast. Continue Reading
Triton Digital’s programmatic audio ad exchange, a2x, is being integrated with MobPro, a mobile media agency based in Amsterdam. This deal will offer MobPro advertisers the option to include online audio in their programmatic purchases. Continue Reading
IAB Australia has released its latest audio advertising report. The top takeaways point to continuing growth in the digital audio ad space, an interest in exploring new formats in streaming audio and podcasts. “With the explosion of podcasting at both a content & consumer levels, I expect to see more brands stepping in but the opportunity is in brand integration and not spots and dots,” IAB Australia CEO Vijay Solanki said. Continue Reading