Advertising in music services, and ad technologies that power it.
Global podcast company Acast is announcing a new podcast audience targeting capability, enhancing the value of its self-serve ad platform. Called Audience Segments, the feature enables marketers to address audiences defined by characteristics such as Business Leaders, High Income Earners, Tech Enthusiasts, Travelers, Parents, and Pet Owners. Continue Reading
In an annual RAIN holiday tradition, top executives at technology services firm Triton Digital share their predictions for the coming year with RAIN readers: Programmatic buying will dominate By Stephanie Donovan, Global Head of Revenue The growth in programmatic buying… Continue Reading
Just in time for the final weeks of the 2022 holiday season, Stockholm-based podcasting platform Acast last week launched a self-serve advertising platform to enable brands and advertisers of any size and budget to activate their podcast advertising strategies. Although… Continue Reading
Global technology and services provider to the digital audio, podcast, and broadcast radio industries Triton Digital today announced the release of a new version of its advertising platform, Tap. According to the company’s press release: The enhanced version, now available… Continue Reading
According to a recent article published by Bloomberg News, “Broadcasters are always hunting for new, flashy places to promote their shows, ranging from billboards to floats in parades to airplane banners. Some networks, though, have uncovered a less-glamorous, yet highly… Continue Reading
Broadcast and podcast ad sales company AdLarge Media announced today that Matt Turck, co-founder of Megaphone (acquired by Spotify in December of 2020) has joined their has leadership team as Head of Podcast Growth and Strategy According to the announcement:… Continue Reading
While other ad-supported online brands like Facebook, Twitter, and Pinterest showed weak Q2 year-over-year growth rates in ad revenues, Amazon showed healthy growth, CNBC reported yesterday. According to CNBC, “While the bulk of its business comes from e-commerce and cloud… Continue Reading
Using recent data from Podsights, Edison Research, and Nielsen, Westwood One exec Pierre Bouvard has issued a new report making a case for podcast advertisers to spread their ad buys across a greater number of podcasts to increase their campaign… Continue Reading
Despite economic uncertainty, podcast CPMs held steady in June 2022 among Advertisecast’s portfolio of about 3,000 measured podcast clients, according to a recently-released company report. Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast noted, “The average CPM for an ad… Continue Reading
Buzzsprout is creating buzz (sorry) for its new podcaster advertising program, Buzzsprout Ads, which allows podcasters to purchase midroll spots in Buzzsprout-hosted podcasts. The promotion is absent of details pertinent to Buzzsprout shows which will receive the ads. But by digging into the Buzzsprout Facebook community we were able to piece together the entire picture. Continue Reading
According to Libsyn subsidiary AdvertiseCast, podcast CPMs dropped a bit in May after an April rise from the preceding month. The sharpest movement was in the 1,000-9,999 listeners trendline. Click through for more metrics and an illustrative chart. Continue Reading
Podcast company Libsyn and podcast ad marketplace AdvertiseCase are celebrating the one-year anniversary of their merger. In this recognition, Libsyn takes the opportunity to disclose a general picture of AdvertiseCast earnings. It’s double-digit percentage growth. Continue Reading