Research, programmatic advertising, creative audio branding, and podcasting are key topics at the RAIN Digital Audio Advertising Summit on April 12 in Chicago, the third in a series of advertising-focused business conferences produced by RAIN in the past year. The event will take place in the famed Chicago House of Blues in the heart of River North. Continue Reading
In today’s Infinite Dial 2017 webinar, we learned that recognition of podcasting, and listening, are continuing to grow. The latest data show that familiarity with the term “podcasting” has been on a very gradual uptick over the past decade. The past two years have had bigger hops for this metric, growing from 49% in 2015 to 55% in 2016 and now 60% in 2017. Continue Reading
Ad-tech specialist AdsWizz has entered into a global partnership with Publicis Groupe, a French multinational advertising and public relations firm. Under this deal, AdsWizz’ AudioMatic demand side platform and AdWave will enable programmatic buying of digital audio advertising inventory for all of Publicis’ agencies and buyers. Continue Reading
Spotify has been nibbling at podcast distribution for over a year, bundling a substantial range of popular shows into the otherwise all-music app. Now the global leader in on-demand music leans into on-demand podcasting with an announcement of three original shows to be launched in coming weeks. Continue Reading
RAIN’s Online Audio Advertising Summit will feature industry influencers to discuss the unique values and benefits of online audio advertising. The event, February 28 at the Metropolitan Pavilion in New York, will have a twin focus on streaming music and podcasting. Click through for the full agenda. Continue Reading
One of Donald Trump’s first actions in the White House may mean drastic, devastating changes to public media. Prior to the inauguration, his transition team has included plans to privatize the Corporation for Public Broadcasting. The CPB is a nonprofit corporation that receives about $445 million a year in federal funding. It is also the primary source of funds for public television and radio programming. Continue Reading
PRX has entered a partnership with Market Enginuity, a specialist in developing sponsorships for public media stations and groups. Through this deal, Market Enginuity will take on responsibility for sponsorship revenue across all PRX programs, including Radiotopia. Continue Reading
In Bridge Ratings’ latest analysis, company President Dave Van Dyke posited that 2017 would be a “breakout year” for podcasting. The group’s latest survey data about podcast listenership from December showed notable strides over its August responses. Continue Reading
Yesterday we posted the #1 story for 2016, based on readership of our articles. Today, the RAIN News roundup of how the online audio industry evolved in 2016. Seventy-four articles show the development of internet radio, music services, small webcasting, podcasting and the business ecosystem surrounding all of it in 2016. Happy browsing! Continue Reading
Spotify is reportedly testing a new feature that would, according to The Verge, introduce select on-demand features to its free tier. The feature is called Jump and it would let freemium listeners choose the songs they want to hear on select playlists. Currently, free-tier playlists work only in shuffle mode. Continue Reading
Nielsen Scarborough, a division which measures consumer shopping intentions, among other projects, released an unusual piece of research: A shopping list of sorts, tailored to podcast listeners. You’ll be amazed by what tops the list! (Sorry; we’re not used to clickbaiting. We’re clumsy at it.) Continue Reading
Zenith Media shared some results from its 2017 edition of Programmatic Marketing Forecasts. Programmatic already dominates digital display buying, and will to an even greater degree in 2017. Traditional media, including radio, are slower to adopt data-driven buying, but the report says they will. Continue Reading