RAIN Notes: Thursday, June 1
— Seeking Participation (Veritonic)
— TikTok Music (MBW)
— Significance (Signal Hill Insights)
Author: Brad Hill
2023 Quill Podcasting bestows 19 awards in annual program; “Ditch the Suits” wins top prize
In the results of Quill Podcasting’s annual awards, we find winners across several show categories, plus bestowals for best branded podcast (in four sub-categories), best agency, hosting, ad platform, PR company, innovation, and advertising. Click for info. Continue Reading
Podcast ad rates dip in June after 3 rising months (Libsyn/AdvertiseCast)
The average cost per thousand (CPM) for podcast ads moved downward in June, across all measures of audience size, and the average of them. This according to AdvertiseCast’s monthly tracker, where average CPM for all audience size buckets (1,000 to 100,000+) settled in at $23.03, lowering from the May average of $23.47. Click through for the long trend chart. Continue Reading
The short and long tails of podcast reach: Top 100 reaches 60% of avid U.S. listeners (Edison)
In the latest edition of its Weekly Insights, Edison Research asks, “How many shows to reach the majority of podcast listeners in the U.S.?” The answer(s) illustrate the power of the short tail, and the depth of the long tail. Click for details and a graphic illustration. Continue Reading
RAIN Notes: Tuesday, May 30
— Sexy Success (TPX)
— Demystification (Paul Riismandel)
— Label Lobbying (TorrentFreak)
2023 Quill Podcasting bestows 19 awards in annual program; “Ditch the Suits” wins top prize
In the results of Quill Podcasting’s annual awards, we find winners across several show categories, plus bestowals for best branded podcast (in four sub-categories), best agency, hosting, ad platform, PR company, innovation, and advertising. Click for info. Continue Reading
SiriusXM and Spotify switch in Edison’s latest Top 30 Podcast Networks ranking
Edison Research has released its latest Top 30 Podcast Networks (U.S.) ranker. Covering the Q42022 – Q12023 period. The list ranks podcast networks based on total audience reach. Uniquely in the field, the ranking is survey-based. Click to see it. Continue Reading
RAIN Notes: Thursday, May 25
— Symbolic End (CD Baby)
— All the Topics (Heather Osgood)
— Chock Full of Charts (Pierre Bouvard)
What is podcast’s return on ad spend? Acast surveys marketers
“Identifying a medium’s return on ad spend (ROAS) is tricky.” That’s how Acast forthrightly introduces its new survey: Podcast’s Return on Ad Spend.To help identify how effective podcasts are on this metric in 2023, Acast Intelligence ran a study with 250 advertisers/marketers who have spent money on multiple podcast campaigns before. Click for multiple results, graphs, and the download link. Continue Reading
Edison’s unique Podcast Metrics product will expand to UK in Q3
Edison Research announced the launch of Edison Podcast Metrics UK, today at the Podcast Show 2023 taking place in London. There are many podcast rankers. But Edison Podcast Metrics claims uniqueness based on its survey model. Click through for the details about that, and a leak of leading podcasts in the UK at this point in the survey. Continue Reading
NPR and SiriusXM take top spots in April podcast ranker (Triton Digital)
The every-four-weeks Podcast Ranker series from Triton Digital offers the felicitous ability to view the 100-place list by podcast, sales network, and sales representation. Click through for the top 10 results, explanations of the sorting options, and a link to the real thing. Continue Reading
Ford avoids collision with Congress; reinstates AM radio
Ford Motor Company has announced that it will, after all, put AM radio reception in its 2024 cars. The company previously announced it was ditching the venerable and useful broadcast format. AM Radio was first installed in auto dashboards in the 1920s, and has continued to sit alongside FM for a hundred years. Click for details about pending legislation, and other car makers which have removed AM. Continue Reading