Jottings of note:
Tuning In
Electric car maker Lucid Motors strikes a deal with online streamer TuneIn, giving buyers 90 days of free TuneIn Premium in Lucid Air vehicles. TuneIn has integrated its Premum service directlyto into the entertainment system in new Lucid cars. “TuneIn’s mission of transforming radio for the EV generation takes another large step forward, says CEO Richard Stern. TuneIn’s reach now covers over 100 countries and over 200 devices and vehicles.
Scroller Derby
The Insider Intelligence devision of eMarketer forecasts that TikTok is gradually overtaking Facebook. A June forecast has the video-scrolling app becoming the largest social platform in total daily minutes by 2025. However, while TikTok may supercede Facebook in sheer bulk, eMarketer says “Facebook will claim over five times more ad revenues per person per hour spent on the platform over the next few years. This prediction has them pretty much even in 2025. READ
Driving Forward
Studio Resonate, a creative department in SXM Media, is presenting a webinar directed to car companies: Sounds Electric: Sonic Solutions for Automotive Brands in 2023. “The industry is undergoing a major transformation,” says Steve Keller, director of the studio, “and the race for innovation is on.” Tanvi Phadke, Associate Creative Director, will co-present. It’s free. REGISTER. https://bit.ly/3riOnLo
September 26, 2023
