Author: Brad Hill

Magellan AI adds attention metrics with Adelaide partnership

Posted on by Brad Hill

Podcast market intelligence and measurement company Magellan AI has partnered with Adelaide to bring attention metrics into Magellan’s podcast measurement suite. The arrangement will bring out show-level attention ratings by campaign, giving advertisers more insight into campaign effectiveness.  The output of Adelaide’s technology is its so-called AU metric, a benchmarking score of listener engagement. Click to learn more. Continue Reading →

Triton Digital announces integration with Amazon Publisher Service; expansion for both services

Posted on by Brad Hill

Triton Digital is taking advantage of this week’s CES electronics trade show to announce the integration of its advertising marketplace with Amazon Publisher Services (APS). The union expands Triton’s audio ad inventory to existing APS publishers, and extends Amazon’s “interactive audio ads” to the Triton Digital advertising network. Continue Reading →

SoundCloud owners reportedly ready to sell in 2024; $1B+ expected

Posted on by Brad Hill

SoundCloud, which has fashioned itself “the YouTube of audio,” will reportedly be on the acquisition market in 2024, according to a report in Sky News. SoundCloud is the leading crowdfunded music showcase and streaming listening platform, founded in 2007. Over 40-million musicians and labels upload to the platform, contributing to a catalog of 320-million tracks. Continue Reading →