Apple launches programmatic mobile ad-buying for iTunes Radio; AdsWizz partners

Starting today, Apple is making digital ad buying easier and more targeted for marketers in iTunes Radio, the company’s non-interactive online radio service. One of the first outside partners to offer iTunes Radio to buyers is AdsWizz. iTunes Radio inventory is now available on AdWave, the company’s global audio ad marketplace. Continue Reading

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NPR/CPB licensing agreement with SoundExchange: +17% for 2016-2020

RAIN News has learned that NPR and the Corporation for Public Broadcasting have agreed to a 17% music licensing rate increase for the 2016-2020 royalty period. The new rate anchors an agreement between the nonprofit public media outlets and SoundExchange, the royalty collection and distribution entity representing artists and record labels to webcasters. Continue Reading

DAAST specification for audio ad serving now in adoption phase

Six months after its introduction by the Interactive Advertising Bureau (IAB), the Digital Audio Ad Serving Template (DAAST) is in its adoption phase. “Industry adoption of DAAST enables digital audio ads to be easily run and tracked in a consistent manner across publishers, similar to other digital marketing mediums,” said Scott Cunningham, Senior Vice President, IAB, and General Manager of the IAB Technology Lab. Continue Reading