AudioHQ to exclusively rep Triton Digital’s U.S. advertising inventory; Triton sales team joins AudioHQ

In a major agreement that seeks to advance online audio advertising generally, as it helps two companies reach their business goals, Triton Digital and AudioHQ are announcing today that AudioHQ will be the exclusive seller of Triton’s ad inventory in the U.S. It is a multi-faceted deal that sees Triton’s ad-sales team move over to AudioHQ. Continue Reading

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The Download on Podcasts: The monetization push for the long tail of podcasting

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The podcast category is developing into a mature business market. Money is flowing in. Media buyers are increasingly interested in the podcast opportunity, with its distinctive qualities. But there are over 300,000 podcasts. It’s a long tail of content. Two revenue paths are opening up for indie podcasts. Continue Reading

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New Australian study measures listening across all audio sources

A new study by research company GfK has surveyed over 1,000 Australian teenagers and adults (10 years and older) in five major cities, via a diary system, to determine what they listen to across all audio sources. The study was apparently commissioned by the Australian record industry, and unveiled at the National Radio Conference in Melbourne. With commentary by Kurt Hanson. Continue Reading