IAB Podcast Upfront spotlights high-quality audio production entering the market

Yesterday’s Podcast Upfront 2016, produced by the Interactive Advertising Bureau (IAB), was theatrically presented at Time Inc. headquarters in downtown Manhattan. In a ten-hour series of presentations, leading podcast content networks and advertising companies paraded high-quality videos and high-recognition celebrities onto a spotlit stage. Continue Reading

The Download on Podcasts: New podcast guidelines from the IAB aim to standardize key terms

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In an effort to standardize technical terms for podcast producers, networks, and metrics analysts, the Interactive Advertising Bureau (IAB) came out of the Labor Day weekend with a release of IAB Podcast Ad Metrics Guidelines. the document is especially effective when clarifying and defining the differences between downloading and streaming. Continue Reading

RAIN Summit Nashville features powerful lineup

RAIN Summit arrives in Nashville on September 20, just two weeks away. This must-attend event partners with the RAB/NAB Radio Show, which starts on the 21st. RAIN Summit Nashville is the leading knowledge and networking event for online audio in all its forms — podcasting, webcasting, internet radio, music services, and the business ecosystem surrounding it all. Continue Reading

RAIN Poll: What do you think of music exclusives?

Exclusive album releases have become one of the most interesting and controversial tactics that musicians and labels use to drive income and sales. While the music industry tries to maximize revenue, and participating music services hope to attract and retain subscribers, music-lovers who have shifted their consumption to on-demand streaming are left out. What is your response to music exclusives? Take the quick RAIN Poll. Continue Reading

Entercom commits to Clip Interactive for mobile and web streaming

Boulder-based Clip Interactive announced that Entercom Communications, the nation’s fourth-largest radio group, will use Clip interactive radio players for its mobile and web streams. The agreement throws Entercom’s 129 radio stations onto Clip’s interactive platform. The deal follows a year-long engagement of Entercom’s seven-station Portland cluster on Clip’s platform. Continue Reading

Townsquare chooses WideOrbit for network-wide webcasting

WideOrbit has announced that radio group Townsquare Media has commited to a suite of WideOrbit digital platform products across Townsquare’s array of 310 radio stations. Townsquare is the third-largest radio group in the U.S., operating in 66 markets. The deal completes a multiyear Townsquare effort to consolidate its digital operations. Continue Reading