Ximalay’s eye-popping subscriber number; Himalaya funding announcement under question

The Chinese podcast app Ximalaya, and the Himalaya offshoot app which mounted a presence at Podcast Movement last month, are both in the news recently. Ximalaya has stated that the app has “about 500-million users,” according to this report in Abacus News. Himalaya, which can be regarded as an English-language spin-off of Ximalaya, overstated its launch funding, according to reporting in Axios. Continue Reading

Triton Webcast Metrics for April: Stream listening rises month-over-month

Stream listening gained about 4% month-over-month in April, according to the Triton Digital Webcast Metrics Top 20 Ranker. As always, RAIN views the information through the lens of 6am – midnight, Monday through Sunday. The key metric is Average Active Sessions (AAS), which measures the average number of simultaneous listeners. Continue Reading

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Zeno Media launches Zeno.FM for international radio streaming

Zeno MediZeno Media is announcing today the launch of Zeno.FM, an online directory of streaming radio stations around the world. Zeno specializes in providing local-radio listening to diaspora communities that cannot access broadcast signals from their native homes. Visitors to Zeno.FM can quickly scan stations from Jamaica, Brazil, Mali, Ghana, Haiti, South Africa, India, Senegal, Mexico, Nigeria, and other far-flung territories. Continue Reading

Aspiration meets inspiration at Podcast Movement … plus bleeps and feral hogs

Swarms of podcasters populated the Rosen Shingle Creek resort hotel in Orlando, FL this week for two full days of learnings, plus some spillover before and after. As RAIN has attended year after year, we observe the mood becoming more serious and determined as the podcast industry’s challenges become as widely apparent as its opportunities. Continue Reading

Podtrac achieves IAB V2 podcast measurement certification, with unique specialty solutions

Podtrac has attained certification from the IAB Tech Lab for its podcast measurements, as compliant with the IAB’s V2.0 guidelines and de facto industry standard. The news stands out because of Podtrac’s role in the industry as a prominent ranker of podcast audience metrics for publishers and podcast shows. Today’s announcement also contains two unique certifications of tricky measurement scenarios that Podtrac solved. Continue Reading

ART19 announces growth of its targeted podcast marketplace, now 200 shows

ART19, the hosting, distribution, ad-serving, and audience measurement podcast company, is announcing today that its targeted podcast marketplace includes over 200 ongoing shows. This announcement is a follow-on from the company’s well publicized recruitment of Lex Friedman and Korri Kolesa from Sticher/Midroll in April. Continue Reading

Libsyn joins ranks of IAB 2.0-certified podcast companies

Libsyn, which self-identifies as the first-ever, and largest podcast hosting company, is announcing today that it has been granted IAB certification for its podcast analytics. Libsyn has been applying the IAB guidelines since 2017; the certification signals to advertisers that Libsyn’s audience measurements do officially apply the guidelines correctly. Continue Reading