Focus 360, and audio marketing solutions company, is increasing its podcasting focus with an investment in Lipstick & Vinyl, the podcast network that focuses on delivering underrepresented voices, especially women. Focus 360 will provide advertising representation as part of the new arrangement.
“We have been looking for a podcast partner that offered stand-out content,” stated Phil Brown, Chief Executive Officer of Focus 360. “By seeking out the underrepresented and diverse voices in the marketplace, Lipstick & Vinyl delivers audiences that are super loyal and highly engaged. Expanding our suite of audio ad platforms enables us to offer more solutions to our advertisers. We’re very excited.”
“Focus 360 is known for its outstanding relationships with agencies, and that is extremely important to the growth of our company and our content partners,” noted Allyson Marino, Founder and Chief Executive Officer of Lipstick & Vinyl. “Podcasts provide a wonderfully unique and intimate way to connect with people and tell stories. Focus 360’s expertise in audio ad sales made them the perfect choice to help us grow.”