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Author: Brad Hill

PodcastOne: New partnership and new platform

Posted on July 8, 2021 by Brad Hill

PodcastOne, an acquired unit of LiveXLive Media, is grabbing attention this week with two developments: a new content partnership, and a new self-serve podcast hosting platform. Click through for details about upcoming shows, and how the hosting platform works. Continue Reading →

Podcasting LaunchpadOne, PodcastOne

RAIN Notes: Wednesday, July 7

Posted on July 7, 2021 by Brad Hill

Jottings of Note

— Sane Sounds (Steve Keller, Pandora)

— RSS Forever (Ross Adams, Acast)

— A Royal Hire (Archewell Audio)

Continue Reading →

News

Audacy adds hundreds of curated streaming stations for a “listener-centric digital content experience.” We test.

Posted on July 7, 2021 by Brad Hill

The Audacy app, the streaming component of the Audacy corporation which operates the second-largest group of commercial radio stations in the U.S., has built a large collection of new streaming stations — 350 of them, all human-curated. We test it. That doesn’t go well, but we still like the idea. Continue Reading →

News Audacy

As conversational marketing becomes prevalent, new research reveals how consumers use voice AI now

Posted on July 7, 2021 by Brad Hill

New research from Vixen Labs, the Open Voice Network, and research company Delineate presumes an incoming era of conversational marketing. The survey of 6,000 people in the US, UK, and Germany seeks to understand how voice AI is used now. This post covers Part 1. Click through for data and graphics. Continue Reading →

News

As new podcasts leap, top podcasts remain the same (Stitcher app study)

Posted on July 7, 2021 by Brad Hill

In a newly released annual study from Stitcher, we learn that top podcasts remain mostly unchanged in an annual comparison of Stitcher app data, much as they do in the many monthly rankers we report. Click through for details, other metrics, and illustrations. Continue Reading →

News

Megyn Kelly moves her podcast to SiriusXM

Posted on July 7, 2021 by Brad Hill

In a deal whose details are undisclosed, ex-FOX-NBC anchor and interviewer Megyn Kelly will move her popular podcast (The Megyn Kelly Show) to SiriusXM on the Triumph Channel. Doing so moves the show behind a subscription paywall and out of… Continue Reading →

News

Private podcasting warms up with venture funding of Castos

Posted on July 6, 2021 by Brad Hill

The boutique market of in-house podcasting for distributing company-private information might be warming up with a new investment: Castos, a wordPress-powere private podcasting host has raised $756,000 from a coalition of investors. Continue Reading →

News

Branded podcasts, sure. How about branded podcast episodes? An SXM Media example.

Posted on July 6, 2021 by Brad Hill

The rationale of branded podcasts is to build an audience around a show which is affiliated with a brand, but avoids outright marketing. In many, the brand is rarely mentioned. SXM packaged a Buick sponsorship production of a bonus episode of “Office Ladies.” Click for audio. Continue Reading →

Advertising & Monetization, Podcasting SXM Media

RAIN Notes: Friday, July 2

Posted on July 2, 2021 by Brad Hill

Jottings of Note

— Dutch Downloads (Triton Digital)

— Hispanic Excellence (Hispanic Radio Conference)

— Summer Predictions (Spotify)

Continue Reading →

News

Facebook podcasts: Where are they?

Posted on July 2, 2021 by Brad Hill

It has been nearly two weeks since Facebook’s June 21 announcement that podcast listening was added to the platform. The plan was a limited roll-out with four selected podcasters. We check their pages excitedly to try Facebook’s first audio-specific platform experience. Crickets. Continue Reading →

News Facebook

RAIN Notes: Thursday, July 1

Posted on July 1, 2021 by Brad Hill

Jottings of Note

—  Sitting in the Chair (Bill Wilson / NAB)

— Advising (Gary Krantz / Oaklins DeSilva+Phillips)

— Bilingual Research (Edison Research)

Continue Reading →

News

“Smartless” podcast goes to Amazon Music for $80M reported. Not entirely exclusive.

Posted on July 1, 2021 by Brad Hill

The rights to the Smartless podcast, a comedy/celebrity interview show hosted by Jason Bateman, Will Arnett, and Sean Hayes, have been acquired by Amazon. The reported price for the three-year deal is $80-million, and Amazon will deploy a windowed exclusivity model, starting August 1. Continue Reading →

News Amazon Music, Smartless podcast

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