RAIN Notes: Wednesday, August 18
Jottings of Note
— Paying it Forward (NPR)
— The Winners Are… (AudioUK)
— Podcast Blog (Audry)
Author: Brad Hill
IAB releases schedule for fall Podcast Upfront
As we noted a few weeks ago, the Interactive Advertising Bureau (IAB) appears to be installing a twice-a-year podcast upfront schedule. Following the first-ever spring presentation in May, the full schedule for Podcast Upfront on September 9-10 has been released. Click for details. Continue Reading
Omny Studio intros Shared Listeners tool for network clients
Podcast hosting platform Omny Studio, a unit of iHeartMedia’s Triton Digital subsidiary, has introduced an interesting tool for its network clients which host multiple shows. Called Shared Listeners, the new feature allows publishers to determine how many listeners are unique to a particular show and/or shared across other programs in their network. It adds up to better promo decisions. Click for details and a screenshot. Continue Reading
RAIN Notes: Tuesday, August 17
Jottings of Note
— Need to Know (Libsyn & Advertisecast)
— Network Addition (Vox)
— New Exec (Global)
LiveXLive discloses PodcastOne metrics (2.38B downloads/year) in earnings call
Streaming concert service LiveXLive acquired PodcastOne in May of last year. In its Q2 earnings report, LiveXLive CEO and Chairman Rob Ellin evangelized the acquisition and disclosed portfolio and download metrics. Continue Reading
China podcast listening grows larger in numbers, remains small in percentage
Podcasting is “coming of age” in China, according to a new report from eMarketer. The research firm projects double-digit growth through 2025. However, even as the growth involves large numbers of people consuming podcasts due to China’s immense population size, the percentage of that population remains small compared to the U.S. Continue Reading
FieldCast partners with Blue microphones to co-evangelize corporate podcasting and gear
We’ve noted FieldCast as a company which evangelizes and enables corporate podcasting — enterprise audio produced by executive leaders to communicate with company staff. Now comes a note that FieldCast has partnered with Blue, the venerable microphone maker whose cost-effective Yeti USB desktop mic is much used by podcasters bootstrapping new shows. Continue Reading
InternetFM customizes online radio streaming app with new features
InternetFM, the venerable streaming radio app, has issued an update to its Android and iOS versions, providing smart new customization options that add an on-demand feeling to the app experience. Click for details. Continue Reading
Triton Digital Australian Podcast Ranker: Hamish & Andy move into #1
Triton Digital has released its Australian Podcast Ranker for July. “Hamish & Andy” is in the top spot — a weekly podcast. Australian media group ARN is the top publisher for July. Click for details. Continue Reading
Pineapple Street Studios starts “mystery box” monthly podcast with no set structure
Called The 11th, a new podcast from Audacy-owned Pineapple Street Studios, is starting with a monthly episode release date of — yes, the 11th of each month. That is the only structure of a show whose producers call a “mystery box.” Episodes are called editions, and can contain multiple episodes. Click to untangle. Continue Reading
Joe Rogan tops Edison list (again); survey method broadens ranker reach
Edison releases the U.S. Top 50 Podcasts for the full year span of Q3-2020 through Q2-2021. It is characterized by the same level of stability shown in all rankers — eight of the top 10 shows are identical to the full-year 2020 list from Edison. But as a consumer research project, Edison’s ranker has much more reach than server-side client measurement such as Podtrac’s monthly rankers. “The Joe Rogan Experience” lands in the #1 spot … again. Continue Reading
HBO Max plans expansion of podcast effort with original programming
HBO Max, which promotes 25 podcasts on its website, is planning a deeper push into original audio programming. One effort will be Batman: The Audio Adventures, in collaboration with Warner Bros. and DC Comics. The announcement was made at last week’s Podcast Movement conference in Nashville. Continue Reading