RAIN Notes: Tuesday, June 8
Jottings of Note
— Funereal Opinions (Clubhouse)
— Job Well Done (Erik Diehn)
— Attribution (IBA)
— Executive Hires (TuneIn)
Month: June 2021
Live365 launches full-site redesign; we review the wide array of resources
Internet radio aggregator and podcasting resource Live365 blasted out a note today about a full-site redesign. We took advantage of the review opportunity to update our understanding of business details. Click through for screenshots and a rundown of features. Continue Reading
Apple Music launches “Spatial Audio” (Dolby Atmos) — like Amazon, no extra charge
Starting today, Apple Music is streaming what it calls Spatial Audio, which is the Dolby Atmos format often called immersive audio. Dolby Atmos is not new, but its implementation by Apple is, announced yesterday at the company’s annual Worldwide Developer Conference (WWDC). The launch in Apple Music matches Amazon Music’s similar dive into the specialty high resolution music format. Both companies are refuting the once-standard model of charging more for HiRez listening. Continue Reading
Steve Goldstein: What every podcaster can learn from Wheel of Fortune and Jeopardy
by Steve Goldstein
Podcast intros are way too long, and audiences are increasingly frustrated — we agree with guest columnist Steve Goldstein. Top-of-show chatting and rambling is a holdover from podcasting’s youth, and feels increasingly out of touch with the medium’s professionalization. Steve makes an interesting comparison with long-running TV shows. Continue Reading
Digital audio listening time projected to grow through 2023, as radio dips
A new eMarketer research study performed in April forecasts growth in time spent listening to digital audio, especially in mobile delivery, while radio listening is predicted to dip slightly. But the story is a little more nuanced. Continue Reading
Les Hollander takes broad CEO role as DAX reorganizes
Les Hollander has been named CEO, North America at DAX, the digital audio ad exchange, according to a release from parent company Global. That announcement is wrapped in a company realignment which sees DAX US and DAX Canada brought together into a single operation. Continue Reading
Spotify’s Discovery Mode under query by Congress: The issues and actions
Spotify CEO and Chairman Daniel Ek has received a letter from the Judiciary Committee of the U.S. Congress. The letter questions the working and purpose of Spotify’s relatively new “Discovery Mode,” a promotional tool offered to recording artists and record labels which influences which songs get onto listener playlists in exchange for lower royalty rates when those placements are streamed — a potential payola issue. Click for an explanation of Discovery Mode and the complete letter. Continue Reading
Podcast listeners more receptive to audio advertising than TV advertising (MAGNA, UK)
In a UK-based consumer survey report based partly on podcasts and partly on digital audio generally, results indicate that marketing in both realms is beneficial to advertisers, and in many respects is superior to TV advertising. The research was conducted by MAGNA and funded by Spotify. Click through for details and the download link. Continue Reading
Stability rules in Podtrac May metrics
Podtrac released its two highly visible ranking for the month of May: Top Podcast Publishers, and Top Podcasts. Comparing both lists to their April counterparts, we see one change in the Publishers list, and two changes in the Podcasts list. Click through to see everything. Continue Reading
RAIN Notes: Thursday, June 3
Jottings of Note
— The How (The Drum)
— Good Ones (Welp Magazine)
— It’s Not the Size that Counts (AdWeek)
Branded podcast marketing company Casted adds search, video, and social features
Casted, a content marketing platform for podcasters, has announced a feature expansion of its platform that includes enhanced searching, transcribing, indexing, video creation, and like/share insight. Click for details. Continue Reading
Spotify’s new mid-year blast of subscriber self-awareness: Only You
Spotify has long encouraged musical self-reflection in its subscribers with an end-of-year feature called Spotify Wrapped. Now comes Only You, a similar round-up of individual preferences and new playlists based on those preferences. It will be a continuing new product bundled into the Home panel. Continue Reading