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RAIN Notes: Thursday, June 3

Jottings of note:

 

The How

“How Is digital Audio Growing?” Biz publication The Drum surveys the growth of digital audio, and its effect on advertising. READ 

 

Good Ones

Welp Magazine has posted “20 Best Business management Podcasts of 2021.” Good discovery here. READ 

 

It’s Not the Size that Counts

Paul Riismandel, Senior Director of Marketing and Insights at SXM Media, writes in AdWeek about podcast ad length effectiveness. “In the end, the assumption that longer podcast ads work best is both confirmed and busted.” READ

— Thursday, June 3
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Brad Hill

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