Podcasting shines in global marketer study as 2021 buying intent soars (Kantar)
Research firm Kantar has released its Media Reactions 2020 report, self-defined as “a global ad equity ranking for media channels and media brands.” The report is authored by Jane Ostler, Global Head of Media, and Duncan Southgate, Global Brand Director. Podcasts rank 2nd in ad equity ranking of online channels, among marketers surveyed. Click through for details and graphics. Continue Reading