James Cridland’s Future of Radio: Young people and the radio, Spotify to get more expensive, and personalised ads

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Confirmation that young people do indeed listen to radio. Royalty rates rising for steaming music. Continue Reading

After a year of development, Pandora launches Dynamic Audio ads

When Pandora announced the Dynamic Audio ad product last February, the idea was to create a targeting technology that could personalize audio marketing to the listener to an unusually individual degree. The launch partner for that development venture was British ad company A Million Ads. Now, the two companies are starting to roll out the result of that work, on a testing basis with two advertisers. Continue Reading

Apple Music has 36 million subscribers, reportedly posting 5% monthly growth in the U.S.

Much of Apple’s subscriber increase is reportedly happening in the U.S. Unnamed sources told WSJ that Apple is posting 5% monthly subscriber growth in the United States, compared with 2% growth for Spotify. That has led many other publications to see this as a sign that Apple could overtake Spotify as the biggest subscription streaming service in one of the major markets, but that projection requires some caveats. Continue Reading