Warner inks YouTube deal despite “difficult circumstances”

Warner Music Group has signed a global licensing deal with YouTube, but the major label still reportedly expressed reservations about working with the video platform. CEO Steve Cooper has reportedly shared an internal memo with WMG that said the YouTube deal was signed “under very difficult circumstances.” Continue Reading

James Cridland’s Future of Radio: Global’s new TV ad for Heart, a radio station for fishermen, Google markup for podcasts

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: A radio station for fisherman launches in India. Global’s advertisement for UK Hot AC Heart. Google markup for podcasts. Much more. Continue Reading

Brazil’s largest radio group chooses Audio.ad for programmatic audio ad market

Jovem Pan, the largest radio network in Brazil with 142 stations, has allied with Audio.ad, the audio advertising company serving Hispanic market in the Americas, to put its digital audio inventory in Audio.Ad’s automated platform. The partnership gives Jovem Pan advertisers access to Tail.digital, an audience data and segmenting platform. Continue Reading