Tech company XAPPmedia sent us the very interesting news that it has developed an Alexa "skill" for a distinct B100 radio experience through Echo and Dot connected speakers. B100 is a country music station in South Bend, Indiana, owned by Federated Media.[read more]
Triton digital announced today that it will represent XAPP Ads on Slacker Radio, adding a new business dimension to Triton's repping of Slacker's audio inventory. XAPP Ads are voice-activated audio commercials created by XAPPmedia.[read more]
XAPPmedia released its Q4 ad load report, which saw an increase to the average ad load for Internet radio while the average time to first ad continues to drop. It found that the average ad load rose 5.7% from the third quarter to 2 minutes, 29 seconds.[read more]
Today brings an announcement from ad-tech purveyor XAPPmedia, describing a partnership with Slacker Radio that brings XAPP's voice-interactive technology to Slacker listeners for navigating the music library. Slacker users are served promotions for playlists, artists, or songs, and can switch to the promoted music by saying a word or phrase without touching the screen.[read more]
Streaming audio ad load dropped about 7% from Q2 to Q3, according to XAPPmedia's quarterly Ad Load Report. The drop occurred in the five music services measured by XAPP, in a way that the report characterizes as "an industry heading in two different directions."[read more]
XAPPmedia published a special new report about Apple as a supplement to its usual quarterly ad load data. This focused study, which is the first from XAPPmedia to address a service by name, covers all of 2015 through August. Apple's ad-supported streaming music property at the start of the year was iTunes Radio, which was then folded into Apple Music when it launched on June 30.[read more]
XAPPmedia has completed its third quarterly study of Internet radio ad loads, finding more advertisers than in previous editions, a slight bump upward in ad load from the previous report, and more local advertising.[read more]
Triton Digital announced today that it will represent XAPP ad inventory in JAX, the mobile advertising service created in january by XAPPmedia and jācapps, the Jacobs Media app development company. The deal pivots on XAPP technology called XAPP Ads.[read more]
Ad technology company XAPPmedia announced the closing of a $3.8-million round of new capital funding. The private investors were not disclosed. After a previous funding round of $3-million, XAPP's total funding now stands at $6.8-million.[read more]
XAPPmedia released a new edition of its ongoing study of streaming audio advertising, the Internet Radio Ad Load Report. In addition to updating data released in the first report, this edition (PDF here), which covers Q1 2015, is enhanced with new information about the streaming ad experience.
A new report from XAPPmedia looks at streaming ad loads during and after the 2014 holiday season. It measures ad load per hour, the percentage of 30-second spots, and number of advertisers encountered during the listening, in addition to other interesting results.[read more]
RAIN News and XAPPmedia invite you to partipate in Internet Radio and Streaming Report 2015, a comprehensive survey of industry insiders about trends in the streaming audio marketplace.
Internet Radio and Streaming Report 2015 is an open survey intended for participants in the streaming audio industry. Both streamlined and comprehensive, it is designed to produce vital intelligence about industry issues in an efficient survey that can be completed quickly.
Click through for a link to the survey.[read more]