Edison Research: AM/FM still leads Share of Music, but streaming and mobile are catching up


Edison Research has presented the latest installment of its Share of Ear series. The new report is titled Share of Music and it focuses on American adults’ music listening habits. This analysis reveals ongoing changes to where and when AM/FM radio still holds the largest share, as well as who is most frequently tuning in. Continue Reading


Larry Rosin: How are Radio Simulcasts Competing on Smartphones Today?

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by Larry Rosin

Thousands of radio stations have their simulcasts available on mobile devices. Radio stations spend billions in paid-equivalent value promoting these apps. Yet, all rolled into one they are getting a small share of listening. Continue Reading


Edison Research: Podcast users shift from AM/FM, listen to podcasts more than anything else

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In a newly released piece of the ongoing Share of Ear study by Edison Research, podcast users justify the “super listener” label bestowed by Edison’s report last fall. The updated fall edition of Edison Research’s Share of Ear study revealed that podcast listeners spend six hours and eight minutes each day (on average) consuming audio, and are shifting away from AM/FM listening. Continue Reading


Streaming audio now bigger than AM/FM for teens: New Edison Research data

American teens listen to more streaming audio than AM/FM radio, according to fresh survey data from Edison Research in its ongoing Share of Ear research. The age group (13-17) represents so-called Digital Natives, whose consumer choices might be predictive of future mainstream behavior. Continue Reading


Edison Research: Share of ear in the car

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Edison Research released a new piece of its landmark Share of Ear research, a large-scale survey first introduced in June. The latest component is an infographic detailing the percentage of listening to audio sources in the car. Share of Ear respondents indicate that AM/FM listening still dominates in the car, followed by satellite radio. Continue Reading


Streaming’s Share of Ear in U.S., U.K. Are Similar

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Recent info from Edison Research’s Share of Ear study puts listening to Internet radio/Music in the US, among persons 12+ at 11.6% of overall listening to all legitimate sources of audio. Right around the same time we were discussing this study at RAIN Summit Indy, similar information was being presented at the Nextrad.io conference hosted by RAIN friends James Cridland and Matt Deegan. RAIN will be examining the online audio marketplace in the UK and across Europe in November at RAIN Summit Europe which will take place in London on November 4th. Continue Reading