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Nielsen: 50% of U.S. households are podcast fans

Nielsen has released its Podcast Insights report for Q3 2017, which found that a full 50% of U.S. households now identify as podcast fans. The analysis focused on the crossover between those millions of podcast fan-households and three advertising categories to provide a snapshot of the value podcast listeners can offer to brands. Results draw on the Nielsen Homescan Panel. Continue Reading

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IAB launches first buyers’ guide for podcast advertisers

The Interactive Advertising Bureau has released a new guide for podcast advertisers. The publication marks the first-ever buyer’s guide from the IAB about podcast advertising. With podcast advertising a continually hot topic for the audio industry, this guide consolidates some of the key talking points about why this format has so much potential for advertisers. Continue Reading

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Personal Audio loses Patent Office challenge, podcasting patent remains invalidated

The Electronic Frontier Foundation announced that a panel from the U.S. Court of Appeals for the Federal Circuit has unanimously upheld a ruling against the Personal Audio podcasting patent. The latest court decision is another win for both the EFF and the podcasting community after a few tense years in court. Continue Reading

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PodcastOne launches new mobile app, adds video partnership

PodcastOne has launched a new mobile app that includes interactive features in social and video alongside its audio programming. Listeners can tune into their shows and engage with them in new ways, such as viewing behind-the-scenes photos, taking polls, and messaging other fans. The app also introduces a virtual currency for its loyalty program. Continue Reading

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Edison Research: All eyes on Australia in new Podcast Consumer report

Edison Research has posted a new report titled The Podcast Consumer Australia 2017. The new geographic focus of the survey offers analysis not just of that market, but also provides comparisons with the U.S. podcast audience data from the Podcast Consumer report released earlier this year. The research was sponsored by Triton Digital, Commercial Radio Australia, and Southern Cross Austereo. Continue Reading

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Young listeners boost Australia podcast stats (Infinite Dial)

The recent Infinite Dial Australia report from Edison Research shared some data points about the position of podcasts in that nation. The audio format was known to 72% of respondents, while 29% of Australians have listened to a podcast. We compare key metrics with the U.S. version of The Infinite Dial, released in March. Continue Reading