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The Download on Podcasts: Facebook sees the light of audio — but must dive deeper

sponsored by PodcastOne

One year ago this column complained about Facebook's lack of native audio -- a feature for users to post an audio file directly to Facebook, rather than linking out to it. Facebook's slight has been the world's biggest example of how audio takes a back seat to video. This week, Facebook abruptly turned its face toward the light (well, the sound).

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The Download on Podcasts: The how-to-podcast movement is on the move

sponsored by PodcastOne

Podcast discovery -- it's a persistent challenge that affects listeners, creators, and distributors. The headline problem? An ocean of content and no easy way to dive deep. One of the best ways to make podcast content visible in general internet searching is to post transcripts. A new service tackles the audio search challenge.

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PodcastOne stakes out Australia in 2017 with Southern Cross Austereo alliance

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PodcastOne and leading Australian radio group Southern Cross Austereo (SCA) will jointly launch PodcastOne Australia in 2017. The deal marks an important internationalization of American-based podcasting, a dramatic territorial expansion of the PodcastOne brand, a milestone entree into the podcasting field for SCA, and a general lift for Australian podcasting.

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The Download on Podcasts: The how-to-podcast movement is on the move

sponsored by PodcastOne

Low barrier to entry -- that is one of the appeals of podcasting, driving an explosion of content at the amateur, semi-pro, professional, and stardom levels. But there is a knowledge gap, and we are seeing it filled by educational initiatives that explain podcasting conceptually, as well as the technology and distribution.

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