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PodcastOne/Edison study reveals effectiveness of brand advertising in podcasts

PodcastOne Edison Research canvas

PodcastOne and Edison Research have shared the results from a series of brand lift studies, which examined the the impact of podcast ads for national consumer and service brands. The data combined three separate studies into five national brands during 2016, including analysis of brand awareness lift achieved by podcast advertising.

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The Download on Podcasts: Facebook sees the light of audio — but must dive deeper

sponsored by PodcastOne

One year ago this column complained about Facebook's lack of native audio -- a feature for users to post an audio file directly to Facebook, rather than linking out to it. Facebook's slight has been the world's biggest example of how audio takes a back seat to video. This week, Facebook abruptly turned its face toward the light (well, the sound).

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The Download on Podcasts: The how-to-podcast movement is on the move

sponsored by PodcastOne

Podcast discovery -- it's a persistent challenge that affects listeners, creators, and distributors. The headline problem? An ocean of content and no easy way to dive deep. One of the best ways to make podcast content visible in general internet searching is to post transcripts. A new service tackles the audio search challenge.

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