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iHeartMedia taps former Microsoft exec as new CMO

iHeartMedia has hired Gayle Troberman to join the company as executive vice president and chief marketing officer. Troberman most recently served a brief executive stint at IPG Mediabrands, but previously worked for 16 years at Microsoft. She held multiple advertising and marketing positions at the tech company, and eventually rose to the rank of chief creative officer. Prior to this hiring announcement, Troberman worked with iHeartMedia as a consultant on the project to rebrand itself from the Clear Channel name. Continue Reading

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Microsoft keeping Xbox Music, giving it an update

Xbox Music will be getting an update in a few weeks, according to tweets from a Microsoft exec. Joe Belfiore, vice president for Windows Phone program management and design, said on Twitter that the service would be getting an upgrade in performance, fixes, and new features shortly. The news will come as a relief to fans of the service, which seemed like it could be on the chopping block based on Microsoft’s plans to streamline its in-house music and video teams. Continue Reading

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REVIEW: MixRadio

by Brad Hill

Microsoft-owned Nokia’s music service, MixRadio, is slated to be spun out as a stand-alone listening platform. It’s big news — separating from that ecosystem will put MixRadio on the same playing field as Pandora, iTunes Radio, and other Internet radio brands. In light of the news, this is a timely moment to assess MixRadio and its potential to stand out in the crowd. How does it shape up? We tested the premium service offered by MixRadio on a Windows 8.1 computer with touch screen, and a Windows 8.1 tablet. Basics? Well-covered (mostly). Highlights? Occasional. Continue Reading

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Nokia’s MixRadio to spin off as independent entity following Microsoft cuts

Microsoft sent the tech world into a tizzy yesterday with the announcement that it will cut 18,000 jobs. A large portion of those jobs will be removed from Nokia, which it acquired in April. That cut includes plans to spin off Nokia’s MixRadio service into a standalone company. MixRadio will need to offer something distinct and valuable for listeners to encourage them to test it out, much less stay around. Continue Reading

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eMarketer expects Pandora to see growth in overall digital ad share, decline in mobile for 2014

Pandora is projected to gain overall digital ad share, but it’s still going to hold less than 1 percent of the market. For the digital space, Pandora is expected to increase from 0.34 share in 2012 to hit 0.52 percent this year. While small growth is expected overall, Pandora is likely to lose ground in mobile ad share. Continue Reading