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Entercom commits to Clip Interactive for mobile and web streaming

Boulder-based Clip Interactive announced that Entercom Communications, the nation’s fourth-largest radio group, will use Clip interactive radio players for its mobile and web streams. The agreement throws Entercom’s 129 radio stations onto Clip’s interactive platform. The deal follows a year-long engagement of Entercom’s seven-station Portland cluster on Clip’s platform. Continue Reading

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KNDD’s spot-load test shows promising early results; Entercom CEO David Field comments

In June we reported on Entercom-owned Seattle station KNDD’s experiment in dramatically lowering its broadcast ad load. the station started a “Two minute promise,” in which no spot break would exceed that time, and each hour would be capped at six minutes. Today, the first signs of success for the KDNN test — higher ratings, and comments from Entercom CEO David Field. Continue Reading

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A Smart Approach to Revenue Growth

by Jennifer Lane

RAIN CEO Jennifer lane looks at SmartReach Digital, a full-service digital agency formed by Entercom, one of the largest broadcasters in the U.S., and staffed with a team of experienced digital marketers. The idea is new and innovative to radio, but one that has taken hold with newspapers, tv, and other locally driven media outlets. Continue Reading