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Entercom’s RADIO.COM reached 40 million monthly active users in March

Entercom released its latest statistics for RADIO.COM. The media giant’s digital audio and content platform recorded a record 40 million monthly active users in March.

The figure marked 63% on-year growth across all devices, including mobile and smart speakers. RADIO.COM’s web platform saw 107% growth year-over-year in its visitor base. Smart speaker listening for the service posted a 90% leap from the same month in 2019, and grew 27% from February 2020.

Entercom also shared that the RADIO.COM REWIND feature, which added on-demand controls to the service in October 2019, created lift of up to 17% in total listening hours for stations were it is enabled.

The radio figures supplement the listening data about podcasting that Entercom released earlier this month.

“We are so incredibly proud of our team, and grateful to our listeners, readers, and viewers for letting us serve and entertain them during this critical time,” Entercom Chief Digital Officer J.D. Crowley said. “The record audience and engagement numbers we’re reporting today across RADIO.COM and the podcast network, demonstrate the quality and relevance of our content, strong brands, and powerful distribution, and underscores the durability of digital audio’s growth.”

Anna Washenko

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