Musical.ly joins the original content bandwagon

Social video app Musical.ly is now creating original shows. The platform emphasizes user creativity, and has become a hub for lip syncing and other fan music videos. The planned episodes will run just two to four minutes and will feature content from NBC, MTV, and Hearst. Original content has become a core marketing promise for companies across the entertainment and media landscapes. Continue Reading

Larry Rosin: Rise of Smart Audio

by Larry Rosin

Guest columnist Larry Rosin announces a new research project: The Smart Audio Report from NPR and Edison Research, which will debut at the RAIN Podcast Business Summit next week, June 21 at the AXA Auditorium in Manhattan. The half-day 9am-1pm event will feature Edison Research VP Tom Webster presenting never-before-seen survey data and video. Continue Reading

With podcasting poised for new era, RAIN inaugurates the Podcast Business Summit

On the heels of Apple’s announcement that it will launch podcast listening analytics this year, RAIN is producing the inaugural Podcast Business Summit next week, June 21 at the AXA Auditorium in midtown Manhattan. Over 300 registrants from over 140 companies have claimed seats at the groundbreaking event. Tickets are available. Continue Reading