Brand advertisers flock to ESPN podcast series

ESPN’s 30 for 30 podcast series (announced in RAIN News in March) launched yesterday, and the company released a sponsor lineup that includes four national brands. The announcement is significant as the podcast economy is at an inflection point, attempting to evolve beyond its reliance on DRM (direct response marketing) advertisers, and draw money from the big marketing budgets of national branding campaigns. Continue Reading

UK teens trend toward YouTube, social music, and free listening

UK teens are heavy music consumers on digital and streaming platforms. BPI and the ERA commissioned a study from MIDiA Research about the music habits of Generation Z, which includes millennials up to age 19. The report noted trends about their musical platforms of choice as well as other online behaviors. Continue Reading

PRI partnering with Slate on Studio 360

Public Radio International announced a partnership with Slate Magazine to expand the podcast development and digital distribution for Studio 360. The show is a Peabody Award-winning program about creativity, pop culture, and the arts. Studio 360 launched in 2000 and is hosted by novelist and journalist Kurt Andersen. The show had previously been a production between PRI and WNYC. Continue Reading

Pandora turns another corner – Westergren, Herring out. CEO search on. New board member in.

Reported yesterday and confirmed this morning, founder and CEO Tim Westergren has left Pandora. He steps down from the chief executive position, and exits the board of directors. President Mike Herring likewise leaving. The CFO is now interim CEO. A new board member takes a seat, as directors start searching for the next CEO. Continue Reading