New data: Heavy radio listeners over-index for online audio, smart speakers (and radios)

Edison Research released data from The Infinite Dial: Heavy Radio Listeners, a subset of data from its 2018 analysis with Triton Digital. These results focus on Americans who reported listening to more than one hour of radio in the past day in their audio diaries. The heavy radio listeners account for about 30% of the over-12 population. Continue Reading

Triton Digital partners with DynAdmic for a2x programmatic platform

Triton Digital has announced another integration for its a2x programmatic ad exchange. The platform has been incorporated into DynAdmic, a content-targeted video advertising network. The deal will allow DynAdmic to leverage its proprietary audio recognition technology to offer advertisers hyper-targeted access to the premium digital audio inventory of a2x. Continue Reading

James Cridland’s Future of Radio: A prize goes on the first day of the promotion; and is podcasting going to eat radio?

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: A mishap with premature prizes in a radio promotion. Will podcasting devour radio? Much more from around the globe. Continue Reading