AdsWizz adds Dynamic Creative Optimization to its digital audio ad platforms

Tech company AdsWizz is announcing a new layer to its AudioMatic and AudioServe digital audio advertising platforms. Called Dynamic Creative Optimization, it allows advertisers to use targeting data to generate over 10-million (that’s not a typo; ten million) ad creative variations which personalize advertising to listeners. Click for details. Continue Reading

IFPI: Streaming was more than half of global 2019 music revenue

The IFPI has released its annual global music report, offering a look back at the results for an increasingly international industry over the course of 2019. As we’ve already seen in so many individual markets, streaming is continuing to secure growing shares of the music market. It was responsible for more than half of the global revenue in 2019, according to the IFPI’s results. Continue Reading

SoundCloud, Pandora, and Facebook roll out new content and features for artist support amid pandemic

With many artists struggling to make ends meet as the coronavirus pandemic drags on, more and more audio companies are promoting their tools to help them better reach listeners and continue to make money. There have been several moves in this space in the past week, so here’s a round-up of what’s happening where. Continue Reading