RAIN Notes: Friday, May 7
Jottings of note:
— In Front of the Upfront (IAB and RAIN)
— Millions of Moms (Call of the Day)
— A Day in the Life (Podcast Day)
HelloFresh is most recalled brand in Edison Research tracker. We compare top recall and top spend.
To promote its Podcast Consumer Tracker research product, Edison Research released an interesting data munchable: the top 10 most recalled brands in podcast advertising for Q1. We compared Edison’s list with the top spenders in podcast advertising from Magellan AI. The result? Money and memory are bedfellows of advertising. Continue Reading
Jacobs Media Techsurvey 2021: The how-much and why of radio listening
Techsurvey 2021 from Jacobs Media was released today. This annual research project surveys highly engaged P1 radio listeners (42,000 of them) on questions about their broad listening and tech-usage tendencies. Much interesting information this year as always, including how the appeal of radio is changing. Hint: It is increasingly NOT about the music. Continue Reading
Audacy is the only audio company at IAB Newfronts; announces upcoming app relaunch
One audio company claimed a spot in the parade of big media brands which is IAB Newfronts: Audacy. JD Crowley and Ken Lagana held forth and featured a custom video of AJR playing its hit song “Bang!” Also — an upcoming app relaunch.
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Cumulus: Podcasting +35%, one billion downloads
In its first quarter earnings report this week, Cumulus Media framed a predictable Covid downturn as an upturn in progress. There’s more money in the bank. Podcasting experienced growth in revenue, downloads, and syndication strategy — and was also rebranded. Continue Reading
Deezer invests in live music streaming startup DREAMSTAGE
Global audio streaming service Deezer is becoming a cornerstone investor in DREAMSTAGE, a U.S.-based live music streaming startup. (No financials are disclosed.) The new funding will enable the company to significantly speed up growth and expand its operations. In the announcement, Deezer cites a MIDiA Research projection that global live music streaming will grow to $6.4-billion by 2027. Continue Reading
Peabody includes eight podcasts in 2021 list of nominees
Peabody has announced its final nominees for this year’s awards, bestowed in June. Among the categories of Entertainment, Children’s/Youth, News, Documentary, and Public Service is a collection of eight Podcast & Radio nominees. Click for the list and descriptions. Continue Reading
A-list actors drawn into new Audible/Treefort Media content alliance
Audio giant Audible is sending around notice of a development and production deal with audio storytelling company Treefort Media, to produce original scripted audio series. Described as a “first-look development and production deal,” three shows are starting production now, each one featuring known film actors. To our eyes, they appear primed for video/TV crossover. Continue Reading
iHeartMedia launches private podcast marketplace to address its 30M audience
Developed by Voxnest, which iHeartMedia acquired. The platform offers marketers the full range of programmatic types. Continue Reading
Tribeca Festival will feature podcasts for the first time
New York’s Tribeca Festival (formerly the Tribeca Film Festival) will feature podcasting in its annual celebration on June 20. It is the first time podcasts are included in the agenda, which will also feature films, TV, and gaming. Audible is… Continue Reading
Mark Mulligan: Spotify pushes prices up, but do not expect dramatic effects
by Mark Mulligan
This guest column from Mark Mulligan notes that Spotify is raising the price of some Premium subscriptions … and argues it is past time. The basic single-person subscription of $9.99 remains in place, but Mulligan anticipates that level will move upward, and needs to. “The fact that streaming pricing has remained locked at $9.99 since the early 2000s is an open wound for streaming,” Mulligan asserts.
Social audio: Twitter and Clubhouse both tentatively expand their products
From the bustling realm of social audio, which is undergoing feverish development on several fronts, comes news of tentative expansion from Twitter and the marquee leader in the space, Clubhouse. Twitter widens the testing field and Clubhouse inches into Android. Continue Reading