RAIN Notes: Monday, September 20
Jottings of Note
— History of Pod (James Cridland)
— GM Hire (TuneIn)
— Looking Ahead (Futuri Media)
The Podcast Reader: An audio-to-transcript-to-print venture
The Podcast Reader, a hybrid print/PDF magazine created by Melbourne-based David Loggia, has published two issues in what Loggia tells RAIN are “very early days.” The publication features five transcripts of long-form interview podcasts that focus on intellectual topics of history, science, and society. David Loggia gave us more details about the venture. Continue Reading
SiriusXM lures star execs from EY, Netflix, and Disney to join cross-brand marketing team
SiriusXM has named three new senior executives to its cross-brand marketing division, covering the core satellite radio business and its digital/streaming operations. They from from EY (formerly Ernst & Young), Netflix, Disney, and iHeartMedia Continue Reading
TED, NPR, Spotify among Brand Equity winners in Myers Report study
The Media Brand Equity Study 2021, one of a series of reports from Jack Myers’ MediaVillage, ranked 150 brands according to survey results that asked respondents to rate brands according to nine attributes. Awareness is not one of them, so this is not a simple brand familiarity survey. Myers says that all 150 companies failed the strictest test. Click through to see the top 30. Continue Reading
Podsights expands to attribution measurement of streaming audio
Podsights makes a brief announcement that it has expanded beyond its original purview of podcast advertising attribution. Additionally, the company says, it will introduce its technology to streaming music and online radio. Continue Reading
Are podcasts too long? That’s what Latino unadopters think (Edison Research)
In a new and intriguing Latino Podcast (non) Listener Report from Edison Research, one key survey question asks why respondents don’t listen. We see the results as pointing to the length of podcasts, and also difficulties in getting familiar with podcasts — a classic ease-of-use problem. Click for details, graphics, and metrics from this fascinating study. Continue Reading
Nielsen “Podcasting Today” report — a deep dive with fascinating metrics
In its just-released Podcasting Today report, Nielsen takes a retrospective glance backward in a quick historical roundup of inflection points of a now mature industry. It is fascinating, filled with graphics, and includes lots of commentary. Click through for some highlights, and especially for the fascinating Podcast Genres Duplication Grid. Continue Reading
YouTube and NPM launch YouTube’s first podcast
The headline is that YouTube has its first home-built podcast, but the deeper story is that it’s a bottoms-up collaboration with National Public Media (NPM), the sponsorship sales division of NPR. Click for details. Continue Reading
PodcastOne parent company changes name to LiveOne
In a reflection of what it calls its “flywheel business model,” the company formerly known as LiveXLive will change its corporate identity to LiveOne, mimicking its acquired subsidiary PodcastOne. A similarly modeled rebrand is being applied to all its business units. Click for deets. Continue Reading
Smart speaker market grows double digits YoY; Apple gains; Amazon leads
The global smart speaker market is surging to record levels, according to research firm Strategy Analytics, which frames its recent report as a “market recovery.” The data are from Q2 of this year, compared to Q2 2020, and represent the highest-ever Q2 growth. Click for an illustrative table which tells the whole story. Continue Reading
Two sports betting companies collaborate to create a podcast network
Green Roll Media, LLC, a sports betting podcast network and an audio production and distribution company, and SuperBook Sports, a leading sportsbook and standard-bearer in sports oddsmaking founded in 1993, announced today they have partnered to create multiple podcasts for Green Roll Media’s sports betting podcast network. Continue Reading
SXM Podcast Universe offers an interactive podcast browser for advertisers, with stats
SXM Media, the ad-sales division of SiriusXM’s combined digital audio assets — Pandora, Stitcher, Simplecast, and AdsWizz — launched SXM Podcast Universe, a few weeks ago. It’s a spacey interactive display of podcasts in the SXM network, and their audience characteristics. Today we test-drove it, and found it to be spacey, informative, and fun. Click for details, link, and screnshots. Continue Reading