Rumor Fact(ory): Music Key changes and trouble possibly brewing at YouTube

We learned recently that the official YouTube Music Key launch has been postponed, and two new rumors circulating about the popular video platform could provide some insight as to why. First, there has been speculation that YouTube is aiming to make Music Key part of a bigger subscription video service, positioning it as a rival to Netflix and Hulu as well as to music-centric streaming platforms. The second rumor is that music labels may be questioning the current status quo of YouTube’s ad-supported model. Continue Reading

YouTube CEO offers notes on Music Key, mobile plans

YouTube Music Key has mostly been quiet since the initial excitement over its beta launch last November. The last that we heard of Google’s planned subscription service, the beta had been extended into September. YouTube CEO Susan Wojcicki spoke at a Fortune event yesterday and touched on the outlook for Music Key, offering just a little bit of insight on its status. Continue Reading

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Internet Radio Rewind #046: YouTube Analytics; Merlin magic for SoundCloud; FCC liberates Pandora; more

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The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: YouTube Analytics; DASH Radio emerges; Merlin magic for SoundCloud; FCC liberates Pandora; the ideal cost of music. Continue Reading

YouTube adds new Music Insights analytics for artists

YouTube launched a new set of analytics called Music Insights specifically for musicians. The participating artists can use Music Insights to view engagement information, including their most popular songs and the locations where they have the largest number of fans. It also shares aggregated view counts, which include fan-uploaded videos using that artist’s songs as well as views of videos on the performer’s own channel. Continue Reading

MusicWatch measures music service competition; Apple must differentiate its upcoming offering

Research company MusicWatch publicly released data points from its Annual Music Study, measuring relative popularity among leading streaming music outlets YouTube, Pandora, Spotify, iHeartRadio, VEVO, and iTunes Radio. The timing anticipates Apple’s expected announcement of its new on-demand music platform. Continue Reading

Editor’s Notebook: Spotify and YouTube cross into overlapping territory

When Spotify announced last week that it was adding video to its content catalog, it signaled a directional shift and a competitive thrust into YouTube’s territory. YouTube, meanwhile, is inching its Music Key subscription platform onto Spotify’s front lawn. Other brands like Deezer and SoundCloud are also blurring their lines of identity. It’s all about un-platforming … while trying to succeed as a platform. Continue Reading