Westwood One shared results from a survey of podcast sellers, asking them about the current state of the market and infrastructure. The results provide a counterpoint to a survey of advertisers and agencies released last month. Both surveys revealed a spectrum of marks for existing podcast measurement tools. Continue Reading
Last week we poked around a public Westwood One podcast survey, and reported our impressions. Today, Westwood One releases the results, in both an executive summary format, and a detailed Powerpoint PDF. One of the most interesting aspects of the PDF is that it relates dozens of verbatim predictions about podcasting revenue growth. Continue Reading
Westwood One is running an open survey to gather data which will inform the company’s upcoming Podcast Executive Study. It is a B2B approach that any podcaster could take a run through, but is really intended for mainly professional ventures familiar with the advertising ecosystem of podcasting. Continue Reading
Westwood One, the audio network owned by Cumulus Media, has entered a podcasting partnership with the Associated Press. Under their arrangement, Westwood One will exclusively distribute, monetize, and market three of the AP’s podcasts. Continue Reading
In last week’s Q3 earnings call for Cumulus Media, one of the largest radio groups in the U.S., CEO Mary Berner laid out the growth of her digital business. One interesting fact: The podcast network serves 70-million monthly downloads, probably making it one of the biggest podcast publishers. Continue Reading
Westwood One has partnered with podcast technology company Megaphone. The Cumulus Media-owned Westwood will move its podcast network to Megaphone’s platform. Westwood One will also have the future chance to opt into the Megaphone Targeted Marketplace. Continue Reading
Along with its annual Podcast Download report, Westwood One has shared some insights from its survey by Advertiser Perceptions this week. The 2019 edition included 302 agencies and marketers. It found that although consideration of podcast advertising flattened after several years of growth, discussions about the subject has continued to increase. Continue Reading
Westwood One has released its Podcast Download report for fall 2019. This annual review found that the new wave of listeners are more likely to be younger and to be female, and it also observed trends in platform preferences and the slow uptake of smart speakers. Continue Reading
Westwood One shared some recent insights about smart speaker use and ownership, including some Q2 2019 data from the Edison Research Share of Ear analysis. Rates of ownership show no signs of slowing, with 30% of Americans now owning a smart speaker in the second quarter of this year. Continue Reading
Westwood One Podcast Network has hired four new production hires to its team. “This latest round of hiring further demonstrates Westwood One’s commitment to quality and scale as we grow our podcast business and serve our extraordinary partners and content providers,” Executive Editor John Wordock said of the new additions. Continue Reading
Westwood One has teamed with Audience Insights and MARU/Matchbox for an investigation into monthly podcast listeners in the U.S. Their survey included breakdowns based on how long the participants have been podcast listeners, with those who have been regular listeners for less than six months reporting some very distinct behaviors compared to the long-time fans. Continue Reading
A new podcast network called Lemonada Media made its debut today. The founders’ focus is on building community and sharing stories about real life and shared experiences from a diverse group of people. Continue Reading