Triton Digital

Kast Media goes with Triton Digital for podcast management, money, and measurement

Posted on by Brad Hill

Kast Media, the #11 podcast publisher in Podtrac’s monthly Top 20 Podcast Publishers list for December, has loaded its podcast business into  Triton Digital’s delivery, measurement, and monetization products. Kast Media publishes 51 podcasts (according to Podtrac) across many categories. In December the group served over 28-million downloads and streams to an audience of nearly 5-million unique listeners. Continue Reading →

Global Top-20 streaming +5% in October, and longterm U.S. streaming trend (Triton Digital Webcast Metrics

Posted on by Brad Hill

U.S. stream listening in September was steady as a month-over-month metric following August, according to Triton Digital’s Webcast Metrics Top 20 Ranker. While group leader Pandora dipped by about one percent, gains for iHeartRadio, RADIO.COM, and ESPN helped keep the overall ship on an even keel. Click through for RAIN’s long-term trend chart from 2009 to present. Continue Reading →

Stream listening flat in Sep., ESPN gains (Triton Digital Webcast Metrics)

Posted on by Brad Hill

U.S. stream listening in September was steady as a month-over-month metric following August, according to Triton Digital’s Webcast Metrics Top 20 Ranker. While group leader Pandora dipped by about one percent, gains for iHeartRadio, RADIO.COM, and ESPN helped keep the overall ship on an even keel. Click through for RAIN’s long-term trend chart from 2009 to present. Continue Reading →

Triton Digital enters deal with Sounder, bringing dynamic ad insertion to Sounder’s podcast platform

Posted on by Brad Hill

Podcast management and monetization platform Sounder is announcing today an alliance  with Triton Digital to bring dynamically inserted ads to Sounder-hosted podcasts. The integration reportedly makes it easy for podcasters to bring revenue to their entire catalogs via audience-targeted ads. Continue Reading →

Stream listening dipped in August (Triton Digital Webcast Metrics)

Posted on by Brad Hill

U.S. stream listening slipped about 3% month-over-month in August, according to the Triton Digital Webcast Metrics Top 20 Ranker. The two leaders, Pandora and iHeartRadio, each slipped a bit from the month before. Click through for other details and RAIN’s unique long-term Webcast Metrics tracker. Continue Reading →

Triton Digital inks Minute Media to use Triton’s hosting, measurement, and ad-tech tools

Posted on by Brad Hill

Triton Digital is announcing that it has signed Minute Media, a digital publisher and platform technology company, to use Triton’s measurement and digital audio advertising technology tools. Triton’s subsidiary, Omny Studio, is involved here — Minute Media will use Omny’s podcast hosting platform to house its 90-plus sports podcasts. Triton’s digital ad server, and the Podcast Metrics service, are in the deal. Continue Reading →

How radio listeners map to digital audio options: New from Edison Research

Posted on by Brad Hill

The benchmark study of American listening preferences, The Infinite Dial produced by Edison Research and Triton Digital, collects more information than is annually publicized every March. Thanks to an Edison release and webinar (yesterday) titled Radio Listener Profiles, we know that this year’s data include an understanding of how radio’s best listeners (so-called P1 listeners) map to social media, in-home technology, traditional AM/FM listening, and much more. Click through for a ton of detail, graphics, and download links. Continue Reading →

AdLarge/cabana joins Triton Digital U.S. Podcast Report with #6/7 spots

Posted on by Brad Hill

Triton Digital released the latest edition of its U.S. Podcast Report, an ongoing ranker which covers a rolling view of 4-week reporting periods. This one is for August 3 through August 30. Stability reigns in this report, as we noted previously. But, one startling newcomer is AdLarge/cabana, which landed at #7 in the Average Weekly Downloads list, and #6 in the Average Weekly Users list. Click through for more details. Continue Reading →

Stream listening dipped in July (Triton Digital Webcast Metrics)

Posted on by Brad Hill

U.S. stream listening slipped about 3% month-over-month in July, according to the Triton Digital Webcast Metrics Top 20 Ranker. The two leaders, Pandora and iHeartRadio, each slipped a bit from the month before. Click through for other details and RAIN’s unique long-term Webcast Metrics tracker. Continue Reading →