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Internet Radio Rewind #034: Audience profiles for podcasting and radio

A weekly podcast from RAIN News

Sponsored by AudioBoom


A six-minute blast of news you need to know in streaming audio.

THIS WEEK: A radio star moves into podcasting; a profile of the podcast audience; snapshot of radio listening from Nielsen; Pandora’s micro-subscription plan; Apple CarPlay throttles up. Continue Reading

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Editor’s Notebook: What the “FM rules the car” meme should mean to radio

The number of “FM Still Rules the Car” headlines this week signifies a thought trend. The headlines have been induced by two new studies — one by Ipsos, and yesterday’s the Infinie Dial 2015 release by Edison Research. How should broadcast radio be thinking of this? Continue Reading

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INFINITE DIAL 2015: Streaming goes wide, YouTube is mainstream, podcasting grows

The 2015 edition of The Infinite Dial was unveiled today in a webinar hosted by survey producers Edison Research and Triton Digital. In its 23rd edition, The Infinite Dial is one of the most significant and respected research projects in the streaming audio industry. The results illuminated the online radio audience, music discovery, podcasting, device ownership, and in-car listening. Continue Reading

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Public Radio listeners are digitally aware, averse to commercials, and social

Edison Research has spun out a new segment of The Infinite Dial 2014 survey, co-produced with Triton Digital. The Infinite Dial main report was issued on March 5, and deep dives have been released periodically since then, revealing details of certain demographics and consumer segments. This week, Edison put up some interesting insights about Public Radio P1’s (frequent listeners). Continue Reading

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Momentous Momentum

Last week we learned from the Radio Advertising Bureau’s 2013 Revenue Report that digital dollars continue to increase at a much faster rate than other revenue segments for radio broadcasters. One of the obvious reasons why the digital sector is growing quickly is that the streaming audience is growing in all the right ways. Continue Reading