Spotify

What do college students listen to? (Spotify Insights)

Posted on by Anna Washenko

Spotify introduced its Insights blog earlier this month, and its creative take on data has already been taking the music world by storm. The latest missive delves into the listening habits of college students. Spotify listed the top 40 schools with the highest rates of sign-ups for its student deal last semester, then ranked them by number of song plays. Arizona State University secured the top place on the Most Musical Universities in America list, followed by Auburn University and Brigham Young University in second and third, respectively. Continue Reading →

Spotify vs. Aussie piracy: Latest data is promising but not definitive

Posted on by Anna Washenko

Spotify’s director of economics, Will Page, spoke at the Bigsound conference in Brisbane, Australia, about the impact of legal streaming services on piracy. His data showed that, in the year from December 2012, the volume of BitTorrent files downloaded by Australians dropped by more than 20%. Spotify launched in Australia on May 21, 2012. Since then, he said one in six Aussies have tried out the music service. Continue Reading →

Rdio’s international outlook in Canada and Brazil

Posted on by Anna Washenko

Two recent articles reviewed the international scope for Rdio. The service is available in 60 countries, but its top markets outside of the U.S. are Canada and Brazil. Mediacaster reviewed Rdio’s business activities in Canada, the service’s second-largest market. While smartphone use in third-largest market Brazil is on the rise, ZDNet cautioned that the country does struggle with the quality of its mobile Internet services. Continue Reading →

Spotify to test optional ‘takeover’ video ads on its free tier

Posted on by Anna Washenko

Spotify is getting visual with its latest advertising approach. The streaming service said it will test a new approach on its free version that offers listeners 30 minutes of uninterrupted listening in exchange for watching a video ad. If listeners choose to skip the video, they’ll continue to hear their regular ad-supported tunes. Continue Reading →

This Is My Jam leverages YouTube, SoundCloud, and Spotify for sleek sharing and curation

Posted on by Anna Washenko

Most online music platforms have such a large volume of songs and listeners that they unintentionally make sharing difficult. With the days of the mixtape long gone, there are few ways for people to share that song stuck on loop in their head with their friends. Enter This is My Jam, a polished resharing and curating service. Continue Reading →

Why Digital Music Services Always Steal Each Other’s Customers (Mark Mulligan)

Posted on by Mark Mulligan

by Mark Mulligan

Mark Mulligan is one of the industry’s most astute observers and analysts. This guest column examines customer sharing, revenue cannibalization, and the next five years in music — “one of the music industry’s most dramatic periods of change. The last ten years might have been disruptive but the change that is coming will be even more transformative.” Continue Reading →