Why Digital Music Services Always Steal Each Other’s Customers (Mark Mulligan)

by Mark Mulligan

Mark Mulligan is one of the industry’s most astute observers and analysts. This guest column examines customer sharing, revenue cannibalization, and the next five years in music — “one of the music industry’s most dramatic periods of change. The last ten years might have been disruptive but the change that is coming will be even more transformative.” Continue Reading

Spotify partners with BandPage to give artists merchandise hubs

Spotify announced a new partnership with BandPage that will integrate a digital storefront to artists’ presence on the streaming platform. Musicians will have an option to sell their BandPage merchandise and show tickets, or promote unique fan experiences, from their artist pages on Spotify. The new feature is free for the artists to use, and could be a way for them to turn the streaming service into a hub for fan engagement and revenue. Continue Reading

Google testing new ‘Listen Now’ ads for artists and albums

Google has started testing a new form of advertising that gives listeners a direct link to a streaming service. The Wall Street Journal reported that the music services are paying for the pots by the click, similar to Google’s other paid text link ads. “We’re happy to help users quickly find legitimate sources for their favorite movies, music and more via Google search,” an unnamed Google rep told WSJ. Continue Reading