audioBoom has announced the launch of an addition to its Audioboom Originals Network: a true crime show called Dead Man Talking. Additionally, the company is rolling our an expanded marketing program for the show intended to attract new audiences to the program and podcasting generally. Continue Reading
With each new entry of a podcast app (and there are a bunch), the forecast of a “Netflix of podcasts” is written about. It is hard to see the pathway for this to happen anytime soon. Continue Reading
As podcasting continues to grow in audience and revenue, Midroll Media, a leading force in content and advertising will present a free webinar in collaboration with RAIN News. A panel presentation followed by Q&A with the online audience will examine the marketing opportunity of podcasts for national brands. Continue Reading
Steve and Todd Cochrane, CEO at Rawvoice/Blubrry, explore how many of the hundreds of thousands of podcasts actually stay active and how many fall victim to the podfade. Continue Reading
Podcasting played a starring role in the Q2 earnings call from Cumulus Media, as CEO Mary Berner predicted $10-million in 2018 revenue for the Westwood One Podcast Network. “Podcast listenership growth continues to outpace expectations,” she said. Continue Reading
Hundreds of radio professionals attended the Podcast Movement gathering in July. Yet, says Amplifi Media’s Steve Goldstein, radio is responsible for very little podcasting output. He identifies six main reasons why. Continue Reading
Amplifi Media CEO Steve Goldstein reflects on last week’s Podcast Movement conference, and a list of interesting takeaways. One key fact: More than four out of five people do not listen to podcasting weekly. Upside? Yes, and also challenges. Continue Reading
The Audio Council of the Australian Interactive Advertising Bureau (IAB Australia) today released an update to its podcast audience measurement guidelines. The released document is mainly influenced by the guidelines issued by the U.S. IAB Podcast Technical Working Group. There are three main points. Continue Reading
Nielsen has released an Audio Today Report, this one including some metrics around the use of, and interest in, smart speakers and streaming services. Outside of that focus, the report examines the reach of Black and Hispanic listeners to radio, both now and over five years. Continue Reading
As podcast publishers, hosting companies, and advertising sellers circle around audience measurement standards, the IAB 2.0 Podcast Measurement Technical Guidelines represents a hot topic. some podcast entities comply now with those guidelines, others have a compliance schedule. Podtrac, which offers… Continue Reading
Radio consultant and podcast entrepreneur Mark Ramsey has announced his next program venture, a six-part “biopic without pictures” podcast series about Louis Armstrong called Pops. The show has started production, and will launch in 2019. Continue Reading
Guest columnist Steve Pratt is co-owner and Partner of Pacific Content. In this piece, he compares smart speakers in 2018 to the iPod in 2004. In 2004, the new iPod was “waiting for the podcast to be invented.” If smart speakers are poised in a similar moment, what sort of content might be in the future? Continue Reading