Washington Post launching new entry in daily news podcasting, “Post Reports”

The Washington Post is joining an increasingly crowded field of daily news podcasts, and has chosen to enter its new show, Post Reports, in the late afternoon slot. The show drops December 3, with T. Rowe Price as launch sponsor. Eight staffers reportedly are assigned full-time to the show’s production, including five newly hired audio producers.

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RAIN Webinar presented by Midroll Media: The Power of Podcasts for National Brands

As podcasting continues to grow in audience and revenue, Midroll Media, a leading force in content and advertising will present a free webinar in collaboration with RAIN News. A panel presentation followed by Q&A with the online audience will examine the marketing opportunity of podcasts for national brands. Continue Reading


IAB Australia releases updated podcast measurement guidelines; refers to IAB US work

The Audio Council of the Australian Interactive Advertising Bureau (IAB Australia) today released an update to its podcast audience measurement guidelines. The released document is mainly influenced by the guidelines issued by the U.S. IAB Podcast Technical Working Group. There are three main points. Continue Reading


Podtrac makes statement of IAB podcast measurement standard compliance

As podcast publishers, hosting companies, and advertising sellers circle around audience measurement standards, the IAB 2.0 Podcast Measurement Technical Guidelines represents a hot topic. some podcast entities comply now with those guidelines, others have a compliance schedule. Podtrac, which offers… Continue Reading