Brief news items and worthy reads from around the web: How modern podcasting is like the glory days of blogging; Spotify’s new parental leave policy; Apple Music: the mansplainer? Continue Reading
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Advertisers are interested in the marketing opportunity of podcasts, and will get more serious about it if audience measurement improves. Those are the main points of new research conducted by Westwood One, Advertiser Perceptions, and Ipsos, just released by Westwood One. Continue Reading
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NPR, some of whose podcast programs reside near the top of the iTunes podcast charts, has created a new podcast directory called Earbud. Good name. And it’s an effective counterpoint to the impersonal, data-driven Top 100 lists on iTunes. Continue Reading
PodcastOne has announced that star podcast host Adam Carolla has re-signed with the network in a five-year deal of exclusive ad sales and marketing. Terms were not disclosed in the announcement, but agreement extends across the Carolla Digital suite of programs. New shows are in the works, too. Continue Reading
Brief news items and worthy reads from around the web: What does major sponsorship mean for podcasts?; a new workgroup aims to support the business of electronic music; a sunny outlook on Pandora/Serial. Continue Reading
Six-month old DGital Media announces today that it is joining with Stand Up NY Labs to create a humor podcast network called Comedy Voices. Adding weight to this initiative, DGital Media has hired John McDermott as VP of Programming for Comedy Voices. Continue Reading
Pandora announced today that it will be the “exclusive streaming partner” for the second season of hit podcast Serial. In 2016 the agreement will extend to This American Life, the public radio program which distributes its shows as on-demand podcasts, and which is the creator of Serial. Continue Reading
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The weekly update of the streaming audio industry, from RAIN News. The weekly update of the streaming audio industry, from RAIN News. The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Sirius XM earnings and quotes; Beats 1 might spawn numbered children; Deezer and Google bring on the podcasts; RAJAR quarterly numbers; more. Continue Reading
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The announcement from Google that it would add podcasts to its Play Music interactive music service shines a light into the gloomy and under-competitive realm of podcast discovery in Android devices. But it’s a relatively dim ray of light compared to the bold discovery paths that Apple provides to its audio users. Continue Reading
iHeartMedia has announced the first output from SoundBoard, an in-house creative agency for premium marketing integrations. The sponsor is Coca-Cola, in a new podcast called First Taste Fridays. The native ad staging is deep. Click to listen. Continue Reading
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The weekly update of the streaming audio industry, from RAIN News. The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Pandora earnings and stock tumble; YouTube Red; music royalty controversy; Apple Music finally divulges numbers; more. Continue Reading
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Politicians on podcasts — is it the new thing? If so, it started withu President Obama on Marc Maron’s show, and is continuing with Donald Trump’s booking on Larry King’s podcast. Continue Reading