PodcastOne and Edison Research have shared the results from a series of brand lift studies, which examined the the impact of podcast ads for national consumer and service brands. The data combined three separate studies into five national brands during 2016, including analysis of brand awareness lift achieved by podcast advertising. Continue Reading
Scott Philbrook, the creator and co-host of the popular Astonishing Legends podcast, spoke with RAIN News about how his show got started, where it stands now in audience growth, and what the future holds. The conversation cut a profile of an… Continue Reading
A new study from the Knight Foundation is focused on interviews with Foundation grantees. Citing a philosophy of working alongside those organizations, the foundation identified key themes in the podcast industry. Continue Reading
Podcast specialist ART19 has entered a partnership that will bring its API (application program interface) to iHeartMedia. ART19’s API will allow its podcast publishers whose shows appear on iHeartRadio to access more advanced data about how people are listening. Continue Reading
How much is podcasting worth? Depends who you ask. It even depends on when you ask the same person. a new podcast ad-revenue projection is out this week, aimming for the half-billion level. Continue Reading
One year ago this column complained about Facebook’s lack of native audio — a feature for users to post an audio file directly to Facebook, rather than linking out to it. Facebook’s slight has been the world’s biggest example of how audio takes a back seat to video. This week, Facebook abruptly turned its face toward the light (well, the sound). Continue Reading
PRX announced the first round of participants in its Project Catapult training. This program, first announced in September, is designed to give podcast training to public media radio stations. Continue Reading
Podcast hosting and ad-tech company Art19 announces today that it has formalized a relationship with Feral Audio, a comedy podcast network that is enjoying what might be called an “accidental success” story. Feral Audio’s entire catalog of 50 shows is on the Art19 platform, and RAIN spoke with the CEO of Feral. Continue Reading
Podcast discovery — it’s a persistent challenge that affects listeners, creators, and distributors. The headline problem? An ocean of content and no easy way to dive deep. One of the best ways to make podcast content visible in general internet searching is to post transcripts. A new service tackles the audio search challenge. Continue Reading
Podcast distributor Satchel announced a collaboration with crowd-funding site Patreon. Satchel’s premise is connecting podcasts with local listeners; it first appeared on our radar in February. Now, its podcast player can be embedded with a call to action button that takes listeners to a Patreon page. Continue Reading
The growth of podcasting is impressive, but guest columnist Mark Ramsey puts it in perspective with a couple of key comparisons. Perhaps a valid questions becomes, why isn’t podcasting bigger? Ramsey has an answer for that. Continue Reading
Podtrac released its podcast publisher rankings for November. The top 10 publishers all posted dips from their October numbers. Total global unique streams and downloads fell from 206 million in October to 203 million in November. Continue Reading