Pandora is now testing tools to brings interactive voice advertisements to mobile. The audio company is trialing this technology with several major brands: Doritos, Ashley HomeStores, Unilever, Wendy’s, Turner Broadcasting, Comcast, and Nestle. Continue Reading
Pandora announced the full rollout of its latest mobile redesign. The new look was introduced to a limited number of users in October. Its new features include a personalized “For You” section and the Pandora Modes option for tweaking the curation algorithms of a station. Continue Reading
Stream listening slipped less than one percent month-over-month in August, according to the Triton Digital Webcast Metrics Top 20 Ranker. Pandora, leader of the pack, dropped two percent from July, losing a bit of listener activity for the fourth straight month. Number two-ranked iHeartRadio gained by nine percent, after losing nine percent in July. Click through for historical tracking. Continue Reading
Billboard released its annual list of digital power players, a collection of the business leaders who are driving segments such as streaming and radio. Both industries had notable figures from businesses around the world, as well as from leading brands. Continue Reading
Pandora has expanded access to podcasts on its platform. Podcasts on Pandora is now available to all users on its web version and its desktop apps. The podcast platform includes tailored recommendations from the Podcast Genome Project. Continue Reading
Stream listening slipped about 4% month-over-month in June, according to the Triton Digital Webcast Metrics Top 20 Ranker. Pandora, leader of the pack, dropped three percent from March, at just over 2-million average active sessions. Continue Reading
Sirius XM hosted a conference call this week to share its financial results from the third quarter of 2019. CEO Jim Meyer talked about developing out-of-car pathways to engage existing subscribers and drive new sources of growth. Also, Pandora’s path forward. Continue Reading
Sirius XM posted its financial results from the third quarter. The audio company reported total revenue of $2.01 billion, up from nearly $1.47 billion in the year-ago period. Net income in the quarter was $246 million, or 5 cents per diluted share. Continue Reading
eMarketer analyst Eric Haggstrom shared some recent forecasts for Pandora. He noted that U.S. mobile ad revenue for Pandora is on the rise, and is growing faster than eMarketer had previously predicted. Continue Reading
Pandora has introduced multiple features centered around artist promotion. First, it shared some figures from its Artist Marketing Platform. Second, it launched song credits in more platforms. Continue Reading
Stream listening slipped about 4% month-over-month in June, according to the Triton Digital Webcast Metrics Top 20 Ranker. Pandora, leader of the pack, dropped three percent from March, at just over 2-million average active sessions. Continue Reading
Pandora released a report about Latinx listeners, exploring both their music consumption trends and how they identify with different aspects of American and Hispanic culture. With 58.9 million Hispanics living in the United States, representing 18% of the total population, this community is deeply engaged with music and commands a large potential audience for advertisers. Continue Reading