Hi-res streaming gets boost at CES with new industry collective

A collective of record labels, streaming platforms, and advocacy organizations leveraged the CES spotlight to announce a commitment to high-resolution (hi-res) audio streaming. The loosely-articulated mission continues an industry trend whose mileposts have been as varied as Neil Young’s Pono venture, Tidal’s hi-res streaming subscription service, and the small but notable resurgence of vinyl records. Continue Reading →

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Pandora launches wide release of new “Muted Video” and display ad formats

Pandora is announcing today the wide release of its two newest ad formats: Muted Video and Responsive Mobile Display, after six months of testing with a handful of launch advertisers. Test partners included Denny’s, Google, Express, and the Lexus Dealers Association. The beta period enabled Pandora to develop usage metrics. Continue Reading →

Pandora Premium: First look

Last night at Pier 36, spacious indoor venue near the bottom tip of Manhattan, Pandora hosted hordes of music lovers for Pandora Holiday Live, a concert featuring The 1975, Bishop Briggs, and Bastille. One hour before the doors opened for the teeming crowd which had reportedly been lining up for two days, a small group of media and finance professionals were given a preview of Pandora Premium, the on-demand service which the company has been promising since its acquisition of Rdio last November. Continue Reading →

Pandora adds sponsored playback and skips to genre stations

Pandora is expanding its options for sponsored listening packages in the lead-up to the holiday season. The new choice is related to the audio streamer’s Pandora Plus mid-priced tier of subscription access, which allows listeners to replay songs and have more opportunities to skip tracks. Pandora’s latest ad addition is sponsored playbacks and replays, where non-Plus listeners can get those features for a limited time in exchange for watching a video ad. Continue Reading →