Hi-res streaming gets boost at CES with new industry collective

A collective of record labels, streaming platforms, and advocacy organizations leveraged the CES spotlight to announce a commitment to high-resolution (hi-res) audio streaming. The loosely-articulated mission continues an industry trend whose mileposts have been as varied as Neil Young’s Pono venture, Tidal’s hi-res streaming subscription service, and the small but notable resurgence of vinyl records. Continue Reading

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Pandora launches wide release of new “Muted Video” and display ad formats

Pandora is announcing today the wide release of its two newest ad formats: Muted Video and Responsive Mobile Display, after six months of testing with a handful of launch advertisers. Test partners included Denny’s, Google, Express, and the Lexus Dealers Association. The beta period enabled Pandora to develop usage metrics. Continue Reading

Pandora Premium: First look

Last night at Pier 36, spacious indoor venue near the bottom tip of Manhattan, Pandora hosted hordes of music lovers for Pandora Holiday Live, a concert featuring The 1975, Bishop Briggs, and Bastille. One hour before the doors opened for the teeming crowd which had reportedly been lining up for two days, a small group of media and finance professionals were given a preview of Pandora Premium, the on-demand service which the company has been promising since its acquisition of Rdio last November. Continue Reading

Pandora adds sponsored playback and skips to genre stations

Pandora is expanding its options for sponsored listening packages in the lead-up to the holiday season. The new choice is related to the audio streamer’s Pandora Plus mid-priced tier of subscription access, which allows listeners to replay songs and have more opportunities to skip tracks. Pandora’s latest ad addition is sponsored playbacks and replays, where non-Plus listeners can get those features for a limited time in exchange for watching a video ad. Continue Reading