Nielsen released a special edition of its Total Audience Report focused on streaming media. From the overall survey audience, 38% of participants subscribed to one paid audio platform, compared with 37% not subscribing to any. The balance shifted across age brackets. Continue Reading
Nielsen Music has released its year-end report, the latest analysis to find streaming at the hop of the heap for the U.S. music industry. The report found total album equivalent consumption of 785 million units during 2019, up 15% from 2018. Continue Reading
Nielsen released a report examining audio trends among black and Latinx consumers. These combined groups represent about a third of the U.S. radio audience ages 12 and up in 2019, with weekly radio reach hitting 32.7 million black Americans and 43.2 million Latinx this year. Continue Reading
Today Nielsen is adding another stake in the turf of podcasting with the Podcast Listener Buying Power Service, an initiative that helps podcasters and advertisers understand the audience’s consumer behavior. The announcement is buoyed by a cohort of five launch partners, each a known force in podcast publishing. Continue Reading
Nielsen Music released its mid-year report, another assessment of streaming driving consumption. Both audio and video streams on-demand continued to grow, while physical sales and digital downloads posted another period of decline. Continue Reading
More indications of the explosive growth in Latin music was provided by Nielsen at the Billboard Latin Music Festival last week. Population growth, demographics, and streaming metrics are all in favor. Continue Reading
Nielsen is announcing today a deepening of its relationship with radio group Entercom, which will enhance its portfolio of Nielsen measurement tools. The essential addition is Nielsen Media Impact. Continue Reading
Nielsen released its Q3 2018 Total Audience Report, measuring share of media and time spent with different media categories. The key takeaway is that total media in Q3 was exactly the same (on average) as the previous year’s Q3. Within that stasis, a few shifts are apparent. Continue Reading
Nielsen is continuing its data drops this week, following up its 2018 United States stats with a review of the music market for Canada. Total album equivalent audio consumption increased 21% in Canada for 2018. The growth largely stemmed from streaming. Continue Reading
Nielsen has shared its insights on music industry statistics from 2018. The analysis showed that there were 611 billion on-demand audio song streams in 2018, up 49% from the 2017 figure. The total 2018 on-demand music consumption, both in audio and video, rose 43% to more than 900 billion streams. Continue Reading
Midroll Media released a roundup of all eleven podcast ad effectiveness studies it commissioned from Nielsen during 2018. The studies demonstrated positive results for podcast advertising. The first top-line result is that the format generated up to 4.4 times better brand recall than display advertisements. Continue Reading
Specialized studies have been reporting growth in audio for years, and the general media research is reflecting the same result. Nielsen’s Total Audience Report for Q2 marked another steady quarter for radio, although its influence remains notably less among younger ears. The report also saw positive trends for smartphones, streaming audio, and smart speakers. Continue Reading