The Spanish Broadcasting System saw more than 50% growth in CPM after a pilot test for programmatic digital audio advertising. The broadcaster witness the spike after participating in the WO Programmatic Digital Audio platform from ad-tech company WideOrbit. Continue Reading
Research, programmatic advertising, creative audio branding, and podcasting are key topics at the RAIN Digital Audio Advertising Summit on April 12 in Chicago, the third in a series of advertising-focused business conferences produced by RAIN in the past year. The event will take place in the famed Chicago House of Blues in the heart of River North. Continue Reading
iHeartMedia has unveiled SmartAudio, a digital data advertising product for broadcast radio. As part of building out its programmatic backbone, tools like SmartAudio will allow advertisers to better target their efforts to reach listeners. SmartAudio also takes advantage of the current surge in dynamic ad creative. Continue Reading
The RAIN Digital Audio Advertising Summit takes place in four weeks, on April 12 at the House of Blues in Chicago. One of many highlights will be Tom Webster (Vice President, Edison Research) and John Rosso (President of Market Development, Triton Digital), well-known as the hosts and presenters of The Infinite Dial Webinar, in a moderated discussion of the 2017 edition of that monumental consumer survey. Continue Reading
In an importance alliance between two power organizations — a podcast network and an ad-tech company — PodcastOne announced it has aligned with AdsWizz for dynamic audio advertising, sharp audience targeting, and programmatic buying. Continue Reading
SoundCloud is making another foray into programmatic advertising. The audio platform has partnered with Rubicon Project to offer automated buying of video and audio ads on its service. Continue Reading
IAB Australia released a report on the state of digital audio advertising in the country. According to the findings, eight out of 10 media buyers have purchased streaming digital audio advertising. That high interest is expected to boost growth in digital audio and audio programmatic. Continue Reading
Saavn, an India-centric streaming and digital media company, has partnered with AdsWizz and Omnicom Media Group to launch programmatic audio advertising in India. Omnicom and its clients will have access to Saavn’s digital audio ad inventory. AdsWizz will provide the ad solution technology. Continue Reading
This morning Triton Digital is announcing a significant growth of its relationship with SoundCloud. SoundCloud, the giant global listening platform based in Berlin, has chosen Triton’s a2x programmatic audio platform for its U.S. inventory. The deal expands the tie-up of these two companies from earlier agreements in Australia and Canada. Continue Reading
Triton Digital announced two new partnerships this week. First, Finnish company Zemeho has joined its a2x programmatic advertising exchange. The second deal is NRG Media using Triton’s Audience Management Platform. Continue Reading
Spotify is expanding its arrangement with the Rubicon Project to bring its programmatic advertising to the Asia Pacific market. This opens up Spotify’s programmatic campaigns to Australia, New Zealand, Hong Kong, and Singapore. Continue Reading
Zenith Media shared some results from its 2017 edition of Programmatic Marketing Forecasts. Programmatic already dominates digital display buying, and will to an even greater degree in 2017. Traditional media, including radio, are slower to adopt data-driven buying, but the report says they will. Continue Reading