Triton Digital has announced another integration for its a2x programmatic ad exchange. The platform has been incorporated into DynAdmic, a content-targeted video advertising network. The deal will allow DynAdmic to leverage its proprietary audio recognition technology to offer advertisers hyper-targeted access to the premium digital audio inventory of a2x. Continue Reading
FreeWheel Advertisers, formerly known as STRATA, has released results from its latest quarterly agency survey, which details opinions and outlooks for programmatic advertising. The most recent results point to growing adoption of programmatic technology across media. Continue Reading
AdsWizz announces today an integration with NextRegie, the advertising agency of NextRadioTV in France, to sell digital audio ad inventory programmatically. NextRadioTV owns and operates radio and TV stations. The thrust of this deal is to market podcast ads programmatically. Continue Reading
Today Pandora sent an announcement that observers have been waiting for: The leading internet radio platform has launched a private programmatic marketplace for its digital audio advertising inventory. “It’s clear the future of advertising is digital audio,” evangelizes John Trimble, Pandora’s Chief Revenue Officer. Continue Reading
Diversified Canadian media company Rogers announced its commitment to programmatic audio advertising, and has selected AdsWizz to provide technology for ad insertion, ad serving, and yield optimization. Continue Reading
Triton Digital has inked another partnership for its a2x programmatic advertising marketplace. The latest integration is with AdTheorent, a predictive advertising business focused on using machine learning and data to connect advertisers with the ideal audiences. Continue Reading
Latin American digital audio specialist Audio.ad announced the launch of AudioTrade, its own programmatic demand-side platform. AudioTrade will allow agencies and advertisers to purchase digital audio advertising for online radio, music streaming, and podcasts. Continue Reading
AdsWizz announced that it has been chosen as the audio partner for all direct and programmatic sales for the web radio and podcasts of media sales house Mediamond. The Italy-based business will use AdsWizz’s audio ad-tech products for serving advertisements, connecting and managing programmatic demand sources, and analytics. Continue Reading
In one of the most interesting and consequential deals we’ve reported this year, UK radio juggernaut Global has acquired U.S. digital audio advertising company AudioHQ. Linked with that, Global will launch DAX, its programmatic audio ad platform, in the U.S., operated by AudioHQ — whose name will change to DAX. We spoke with the principles. Continue Reading
Triton Digital announced an expansion of its partnership with One Media Sales. As a result of the new arrangement, OMS will operate Triton’s a2x programmatic audio advertising marketplace in the Netherlands, which gives advertisers and agencies their first opportunity to buy digital audio ad inventory programmatically. Continue Reading
WideOrbit has published a survey of almost 9,000 professionals about programmatic advertising to ad buyers and radio industry professionals. Overall, the ad buyers showed a greater interest and willingness to pursue programmatic options, while radio stations and radio groups were more likely to have some cautious voices alongside the optimistic ones. Continue Reading
Jelli, programmatic radio ad buying platform, announced a new update to its service. SpotPlan 2.0 reflects feedback from major media buying agencies and is designed to improve the progress of demand-side programmatic ad buys. Jelli promises an average ROI improvement of 20% via its latest tools compared with traditional buying methods. Continue Reading