Global podcast network Audioboom has created a self-serve global marketplace which joins podcasters and advertisers. The company says that SHOWCASE represents over 250-million podcast impressions per month for ad buyers. Audioboom’s Ad Rip, arguably the cleverest piece of ad tech this year, is included. Audioboom now has two basic campaign approaches for podcast advertisers. Click for detail. Continue Reading
Jottings of Note
— 24 in 24 (Spotify)
— Change Is Mandatory (IAB)
— Up Early Now (NP)
UK-based Global has grabbed Remixd, a tech startup specializing in turning text to audio. Remixd technology is geared to text publishers wishing to enter the audio and audio advertising fields. Presumably the Remixd function, if adopted by major text publishers, will add content, inventory, and targeting opportunities to Global’s platform. Continue Reading
For International Podcast Day, the Omny Studios blog posted a metrics roundup comparing year-over-year statistics from IPD 2020-2021. Omny is mainly an enterprise hosting platform which serves podcasts from an international array of major media brands and radio groups. Click through for several interesting results and graphics. Continue Reading
The idobi network, a venerable streaming radio outlet which also produces podcasts and video, has deepened its relationship with digital audio ad-tech platform Adswizz which becomes the exclusive global monetization provider for advertisers seeking to reach idobi’s audience across the US and Europe. Key demo: 13-34, with an even gender split. Continue Reading
Australian radio company Southern Cross Austereo (SCA) has created a new executive role — National Digital Sales Manager. To fill it, Daniel O’Callaghan comes over from the competing Australian Radio Network (ARN). Continue Reading
In a trans-continental venture, iHeartMedia is partnering with French media company NRJ Group to create new French podcasts, translate existing iHeart podcasts, and use iHeart subsidiary Triton Digital to monetize everything via French audiences. Click for details. Continue Reading
VURBL, a free streaming audio platform for all audio types, has struck an agreement with DAX for U.S. ad reselling. It is an exclusive deal for DAX. Continue Reading
In a hefty, wide-ranging partnership, iHeartMedia and its Triton Digital subsidiary are going into business with TuneIn. In the agreement iHM’s 850 radio stations will be piled into TuneIn. iHeart will also become TuneIn’s premier local ad sales representation partner. Further, Triton will monetize TuneIn’s local inventory, which promises to help advertisers reach new audiences at scale, according to the press notice.
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James Cridland returns with a richly informative newsletter about radio around the world. In this edition: A suggestion for UK’s Podcast Radio, from a Canadian initiative. A discovery in Deezer. Why doesn’t Spotify do this thing? And riffing on iHeart’s new AI thing. Continue Reading
Digital audio advertising and programmatic platform DAX has signed a multi-year exclusive ad-rep deal with streaming music service AccuRadio. AccuRadio was ranked #10 in Triton Digital’s Streaming Metrics Monthly Ranker for April, and has the highest average TSL (time spent listening) of any Triton-measured streaming entity. Continue Reading