RAIN Notes: Tuesday, June 27
— Contemplating Takeaways (Lou Paskalis)
— Buy-side Findings (Borrell Associates)
— Powerful Rationales (AudioGo)
Search Results for: programmatic
iHeart-owned Triton Digital acquires ad revenue management platform Manadge
Triton Digital announced its acquisition of Manadge, and advertising intelligence and revenue management platform. Manadge offers publishers management of sales inputs from all demand-side partners. Continue Reading
Triton Digital offers consolidated advertising across digital and broadcast segments
Audio adtech giant Triton Digital has announced that buyers can now streamline and consolidate their advertising across all audio segments — podcast, streaming, and broadcast. The broadcast piece is added by Triton’s workflow automation partner Basis Technologies, which expanded its integration to give brands and agencies programmatic guaranteed buying access to broadcast radio ads. Click through for details. Continue Reading
RAIN Notes: Thursday, May 25
— Symbolic End (CD Baby)
— All the Topics (Heather Osgood)
— Chock Full of Charts (Pierre Bouvard)
Audacia chooses Triton Digital to meet audio advertising demand in Asia
Triton Digital has announced that global advertising marketplace Audacia has chosen Triton to connect publishers and advertisers in the Asia Pacific (APAC) region. The partnership will give Audacia access to Triton’s exchange of audio publishers across all types of audio. Click for details and quotes.
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Acast Q1 earnings: 11% sales growth across 100M podcasts
Acast has released its Q1 2023 earnings report. Click for detailed coverage of finances, key metrics, new Q1 initiatives, and comments from the CEO. Continue Reading
Audioboom 2022 financials: Double-digit growth in revenue, downloads, advertisers
Global podcast company Audioboom released its Annual Report & Financial Statements for 2022. In it, we see double-digit growth in several key metrics. Click through for metrics and insights. Continue Reading
IAB announces Podcast Upfront location/agenda, returning to in-person hybrid format
The Interactive Advertising Bureau (IAB) has announced the presentation lineup for the Spring 2023 Podcast Upfront. In doing so, we learn that the event will expand from its Covid-era online format to a hybrid in-person/streaming arrangement. The date is May 11, and the location is Quorum by Convene in Manhattan. Click through for the agenda. Continue Reading
SoundStack gets Kast Media for hosting, distribution, and monetization
SoundStack, the multi-faceted audio platform which fashions itself as audio-as-a-service (Aaas), has landed major indie podcast network Kast Media as a new client. SoundStack will handle hosting Kast podcasts, content management, and programmatic advertising. SoundStack is also promoting “enhanced workflow with direct access to SoundStack’s product team.” Continue Reading
RAIN Notes: Tuesday, February 21
Jottings of Note
— Podcast Programmatic Pickup (The Sonic Truth)
— Bubble Or Blip? (Bubble Trouble)
— From Bitter To Sweet (Sonic Seasoning)
Sirius earnings: Bullish on podcasting despite cyclical softness
“The economics of podcasting got a little out of hand, to say the least.” So said Scott Greenstein, President and Chief Content Officer of SiriusXM. Sirius noted that headwinds with economic and business uncertainties causing many major advertisers to be cautious in their marketing spend. Still podcasting grew 24% in full-year 2022, and represented 38% of total advertising business in the year. Continue Reading
Podcast listeners are attentive and responsive to ads: Acast study
In the second study released by global podcast company Acast in 10 days, a survey of 600 frequent podcast listeners delivers a welcome finding to marketers: Listeners pay attention to ads, and take action on them. Click through for details and graphics. Continue Reading