RAIN Notes: Tuesday, June 27

Jottings of note:

Contemplating Takeaways

Lou Paskalis (CEO and Founder, AJL Advisory), has posted an insider’s review of the recently completed annual Cannes Lions marketing festival. Titled Cannes Contemplations: 5 Takeaways From The 2023 Event, the article shines a bright light on AI (“Ditch the AI doom and gloom”), the problem of wasted ad spend in programmatic advertising, the status of news advertising (HINT: on the upswing), issues of privacy, and the creators economy (a big business composed of small entrepreneurs). A great read; get it HERE. (H/T E.B. Moss)


Buy-side Findings

Borrell Associates is presenting a webinar which will reveal key findings from the group’s latest survey of local ad buyers and agencies. The promo promises “a fast-paced walkthrough of Borrell’s survey of local advertisers.” Nearly 2,000 ad buyers were surveyed, plus 380 agencies. The info will include what they’re buying, how much they’re spending, and how they’re changing spending patterns in the last half of 2023. Gordon Borrell and Coery Elliott will present. It’s free; register HERE. https://register.gotowebinar.com/register/3364915031131874143



Powerful Rationales

AudioGo (a subsidiary of AdsWizz) has posted a blog article: 7 Big Reasons Why Today’s Small Business Needs Digital Audio Advertising, authored by Kate Gerwe (ex-AdsWizz, currently CMO, MessageMedia). Jammed with statistics, the piece makes a case for audio advertising in all audio categories. Pervasiveness is emphasized as a crucial attribute — audio has many forms and reaches an enormous population of consumers. We learn tudio outranks video, gaming, and social as the most popular mobile activity. Lots of numbers and rationales for audio advocates to bask in. READ

— Tuesday, June 27


Brad Hill