Ad-tech company AdsWizz announced today the hire of Pierre Naggar as VP, Programmatic Demand in Europe. Naggar will report to AdsWizz President of Europe Gary Goodman, and will lead the company’s efforts to connect European audio publishers with advertiser demand on automated software platforms. Continue Reading
Triton Digital announced that is has received a quality certification from the Trustworthy Accountability Group, as part of that organization’s Inventory Quality Guidelines (IQG). Triton opted in to the certification program for the company’s a2x programmatic platform. Continue Reading
Brief news items and worthy reads from around the web: Westergren replies to Byrne; Bluetooth — magic for streaming audio?; brand storytelling through programmatic advertising. Continue Reading
Triton Digital announced that Swedish podcast company Acast has joined Triton’s a2x programmatic advertising platform. The announcement marks another step in the fast-moving evolution of podcasting as a mature audio category. Continue Reading
Brief news items and worthy reads from around the web. TODAY: IAB study of programmatic advertising; Alibaba expands music ventures in China. Continue Reading
Worthy news items and interesting reads from around the web. Today: Analyzing Pandora programmatic; YouTube is bigger than cable; inside Spotify’s new playlist. Continue Reading
Jelli announced this morning the closure of a $21-million funding round. investors includ Relay Ventures, Intel Capital, First Round Capital, iHeartMedia, and Universal Music Group. Jelli has raised $37.6-million in venture funding starting with a $2-million seed round in January, 2010. Continue Reading
Pandora announced today that its programmatic ad-selling solution, Premium Programmatic, is released from beta and is available to all advertisers. We spoke to Jack Krawczyk, Pandora’s VP of Ad Product Management, about private vs. public programmatic exchanges. Continue Reading
Brief news items and worthy reads from around the web. TODAY: Programmatic audio advertising; a publishing exec speaks out; betting against Beats 1. Continue Reading
TargetSpot has introduced an international programmatic monetization platform called TS BlueBox. The DAAST-compliant service is designed to help create revenue for digital audio publishers with a single integrated solution. It currently includes the U.S., the UK, Germany, France, Spain, Switzerland, and Belgium, although more countries will be added later in 2015. Continue Reading
In a highly engaged webinar yesterday, RAIN News and WideOrbit presented a RAIN Report webinar to hundreds of industry professionals on programmatic advertising for digital audio, called Programmatic Fast-Tracks Revenue Growth for Digital Audio. Click through for coverage and the webnar video. Continue Reading
As programmatic advertising tools increasingly play a part in audio advertising, Marketron has begun executing software-driven radio spot transactions. The company executed what it calls “the first ever real time programmatic spot buy in the radio industry” last week. We spoke with CEO Jeff Haley Continue Reading