"podcast radio" - RAIN News

Frequency partners with Barometer for contextual targeting of podcast ads

Posted on May 30, 2024 by Brad Hill

Workflow automation and audio ad management provider Frequency is partnering with Barometer, a specialist in brand suitability and contextual targeting solutions for podcasting. The key to this arrangement is combining Barometer’s Brand Suitability and Contextual Targeting to Frequency’s Audio Ad Management Platform. The companies promise that this solution gives advertisers “enhanced capabilities for curating the ideal context to reach listeners.” Click for details. Continue Reading →

Podcast listeners: Scaled and upscaled (Cumulus Media / Westwood One)

Posted on May 29, 2024 by Brad Hill

“The state of podcasts” — that’s the title of the newest Audioscape study from Cumulus Media. In it, we learn that podcast audience growth is “on a tear,” and podcast audience demographics are favorable to advertisers. We learn about podcast listening hot spots in the U.S., view a timeline of advertiser perceptions of podcasts, and much more. Click through for a review with graphs and download links for the deck and video. Continue Reading →

April podcast ad spend drops 6% (Magellan); 10 of top 15 are repeaters

Posted on May 21, 2024 by Brad Hill

Magellan AI’s accounting of podcast advertiser spending for April, for the top 15 spenders, shows a total spend down six percent from March. Ten of the top 15 are repeats from the previous months. Three companies are members of RAIN’s unofficial 12-of-12 club. Click for graphics. Continue Reading →

UK weekly radio listening edges upward in Q1 on various devices (RAJAR)

Posted on May 16, 2024 by Brad Hill

The weekly reach of radio listening in the UK is traditionally strong, and the Q1 RAJAR (Radio Joint Audience Research) report shows a surge for the first quarter. Fifty million adults — 89% of the 15+ population, tuned in each week, for a total time-spent metric of 1.023 billion hours. Click for much more. Continue Reading →

Edison Research releases Top 50 Podcasts; “Exciting newcomers”

Posted on May 15, 2024 by Brad Hill

Edison Research has released its latest Top 50 Podcasts in the US, representing survey results for Q1 listening. The survey method is important in the ranker business; unlike many others, Edison’s survey method opens the door to any podcast in the world. Continue Reading →

Jon Stewart enters the podcast-first realm

Posted on May 10, 2024 by Brad Hill

Comedian and political satirist Jon Stewart will extend his relationship at Comedy Central with a new weekly podcast: The Weekly Show With Jon Stewart. The program compliments his iconic The Daily Show With Jon Stewart. The announcement comes from MTV Entertainment Studios and Paramount Audio. Continue Reading →

New podcast production continues 2024 slide; episode volume remains strong

Posted on May 8, 2024 by Brad Hill

New podcast production continued a three-month slide in April, after a strong January. 12,864 new shows were released in April, compared to 16,256 in March. January hit a one-year high of slightly more than 20,000 new podcasts. Continue Reading →

Podcast ad rate stability continues; small campaigns reach new cost low. (Libsyn Ads)

Posted on May 7, 2024 by Brad Hill

The average cost per thousand (CPM) for podcast advertising in April was nearly identical to March , dipping only five cents, or two-tenths of one percent. But there is also something remarkable in this month’s report: Small campaigns reach a new low in average cost. Continue Reading →

SiriusXM Q1: $1.7B revenue; $993M gross profit; podcasting the star in YoY growth

Posted on May 1, 2024 by Brad Hill

Financial reports for this audio behemoth are always complex affairs. We separate the two main reporting entities, and deliver key results of the Q1 financial report. Continue Reading →

March podcast ad spend stays steady (Magellan); 10 of top 15 are repeaters

Posted on April 26, 2024 by Brad Hill

Magellan AI’s accounting of podcast advertiser spending for March, for the top 15 spenders, shows a total spend almost exactly the same as in February. Ten of 15 are month-over-month repeaters. Notably, March had three more days than February.
Continue Reading →

Acast annual report: Defending and defining the podcast ad market

Posted on April 24, 2024 by Brad Hill

Global podcasting company Acast has released its 94-page 2023 annual report. It describes markets and the company’s global reach, makes a case to podcasters and advertisers, defines the ad market, and delivers reams of detailed financial info. We consolidate highlights. Continue Reading →

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Spotify exits the IAB; podcasting particularly affected; a signal of extraordinay self-sufficiency

Posted on April 23, 2024 by Brad Hill

In what is seemingly a statement of global self-sufficiency, Spotify is no longer represented on the IAB’s list of compliant podcast companies. The movement feels momentous in its abruptness, absence of presage, widespread reaction, and inherent implication. Click for details. Continue Reading →